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Adobe AD0-E307 Dumps

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Total 90 questions
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Adobe Campaign Standard Business Practitioner Questions and Answers

Question 1

A campaign Business Practitioner is provided a text file of mobile phone types and their associated recipient

email addresses. How should the campaign Business Practitioner build the workflow to begin to use the mobile

phone type attribute in a targeting workflow?

Options:

A.

An update data activity to import the txt file into workflow and a query activity to select all mobile phone

types

B.

A query activity to import the text file and an intersection activity to find matches between recipients and the

text file

C.

A data loading activity to import the text file into the workflows and enrichment activity to link recipient email

address to email address in the text file

D.

A read list activity to import the text file into the workflow and a split activity to segment the mobile phone

type

Question 2

A Business Practitioner is sending an email to the general public.

How does the Statistic 'Distinct opens for the population reached' compare to the actual number of recipients that opened the email?

Options:

A.

shows the same number or a higher number

B.

shows the same number or a lower number

C.

shows the exact number once the tracking workflow is run

D.

depends on the deliverability

Question 3

What is the value for status and state of the edit options when a campaign reaches the schedule end date?

Options:

A.

Finished and can no longer be edited

B.

Finished but can still be edited

C.

Completed and can no longer be edited

D.

Completed but can still be edited

Question 4

How should a campaign business practitioner send a proof to a seed list?

Options:

A.

Proofs are sent automatically to seed lists before a delivery is sent

B.

Select the appropriate target in the send proof menu

C.

A proof cannot be sent to the seed list, only the actual delivery

D.

Enter a seed list address in the “To:” text box

Question 5

Sub-population A of 100 records and B of 200 records are combined in a campaign workflow with a Union

activity. The resulting population C contains 200 records.

What should the Practitioner conclude?

Options:

A.

Records in A have been excluded from C.

B.

All of the records in A are also in B.

C.

All of the records in B are also in A.

D.

A and B are mutually exclusive.

Question 6

A campaign has been setup with an operator group (with 2 operators) as approvers in the "Approvals" section of the delivery.

What will happen if one of the operators is unavailable to provide approval?

Options:

A.

The input of just the first approver is required in order for the process to continue onto the next activity

B.

The campaign process will not proceed if both the first and seconds approvers do not provide inputs before expiry

C.

The process will continue without approval if one has been provided before expiry

D.

The process waits indefinitely for inputs from both approvers before moving to the next activity

Question 7

Campaign requirements state that a random selection of 20% of recipients be withheld from the targeting

population to receive a different creative treatment in another campaign. How should the business practitioner

configure the workflow?

Options:

A.

Use the workflow properties to configure the random sample and it will be posted to the folder

B.

Use a query activity to select the random selection and a list update activity to house the sample

C.

Use a split activity to select the random sample and a list update activity to house the sample

D.

Use a delivery activity to select the random sample and it will be posted the delivery logs

Question 8

What is the required to create a predefined filter?

Options:

A.

Input form

B.

Rights on a folder of type filter

C.

Navigation hierarchy

D.

Validity period

Question 9

A Business Practitioner’s subscription report shows low loyalty.

Which three methods should the Business Practitioner use to improve subscription loyalty? (Choose three.)

Options:

A.

offer compelling content

B.

use double opt-in process

C.

reduce the frequency of deliveries

D.

remove the un-subscription link

Question 10

What are two ways to use seeds in a campaign? (Choose two.)

Options:

A.

reply-to address

B.

content reviewer

C.

proof target

D.

internal audience

Question 11

Why might a Practitioner change the filtering dimension in a query?

Options:

A.

to make the query more efficient

B.

to specify filtering conditions

C.

to return records other than Recipients

D.

to execute a left outer join

Question 12

A Business Practitioner has a delivery with two links sent to 100 recipients:

  • 80 messages reached the box
  • 40 Recipients opened the delivery
  • 20 Recipients clicked on at least one link

What was the reactivity?

Options:

A.

40%

B.

20%

C.

25%

D.

50%

Question 13

When utilizing the updated list process, a campaign business practitioner must make sure to append additional

records to a list if it exists. How can a campaign business practitioner do that?

Options:

A.

Only create new lists and avoid updating an existing list

B.

Uncheck the option to purge the list if it exists

C.

Specify the name explicitly in the options

D.

Store the list on an external database

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