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Adobe AD7-E601 Dumps

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Total 34 questions

Adobe Real-time CDP Technical Practitioner Questions and Answers

Question 1

A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.

The company sells the following summer products:

• Sandals

• Swimwear

• T-shirts

• Shorts

The available attributes are: customer_hobbies email opt in

The available events are:

producLbrowse

product_category

itemjd

How should the marketer configure this campaign?

Options:

A.

For attributes select: email opt in = YES

For events select:

product.browse = last 90 days

producLcategory = sandals, swimwear, tshlrts. shorts

Save the segment and schedule the export for 8/1

For attributes select: email opt in = YES

B.

For attributes select: email opt in = YES

For events select:

product.browse = last 90 days

product.category = Sandals, Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

For attributes select: email opt in = NO

C.

For events select:

product.browse = last 90 days

product.category = Sandals. Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

D.

For events select:

item_id = 1221

product_category = Sandals, Swimwear, Tshirts, Shorts

Save the segment and schedule the export for 7/31

Question 2

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

A)

as

B)

as

C)

as

D)

as

Options:

A.

OptionA

B.

Option B

C.

Option C

D.

Option D

Question 3

A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.

The marketer has the following data sources available to be imported:

• Member Hub

• Digital Order Line (DOL)

• Brick Mortar Order Line (BMOL)

• Clickstream

How should the Experience Platform be set up?

Options:

A.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL. BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

B.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook via s3 destination exports

C.

1. Bring in member profile data from Member Hub into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL, and Clickstream

3. Create segments in AEP based on channel - App, website, or in-store for customers who have made purchases in the last 2 months

4. Send audiences to Facebook

D.

1. Bring in member profile information from Clickstream into AEP

2. Bring in transaction data (order id, purchase date, purchase amount, transaction details) - From DOL, BMOL

3. Create segments in AEP based on channel - App. website, or in-store for customers who have not made purchases in the last 2 months

4. Send audiences to Facebook

Question 4

A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.

What should the user do?

Options:

A.

Drag and drop email address and country attributes using 'AND' logic and create a container for painting and drawing and change the logic of that container to "OR"

B.

Drag and drop all attributes and use "AND" logic for all attributes

C.

Drag and drop painting and drawing attributes using 'AND- logic and create a container for email address and country and change the logic of ° that container to "AND"

D.

Drag and drop all attributes and use "OR” logic for all attributes

Question 5

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

Options:

A.

A transaction event

B.

Credit card spent attribute

C.

An aggregate of transaction events

D.

A pre-existing audience of credit card spenders

Question 6

A global retailer wants to send promotional discount offers to the following:

Existing customers who are:

• Within 50 miles of their nearest store

• Have made one of the following:

• Visits to the website more than 3 times in the last 2 weeks

• Purchase of items worth more than $200 in the last 2 months

• Have high propensity to purchase

This offer will be sent via SMS if the customer has subscribed to SMS. Otherwise, the offer will be sent via email.

They have made the following digital investment:

• Adobe Experience Platform

• Adobe Audience Manager

• Adobe Analytics

• Adobe Campaign

• Adobe Target

• Adobe Advertising Cloud

• CRM

Which steps should the retailer take to meet the requirement?

Options:

A.

1. Onboard CRM data into AEP

2. Create Adobe Analytics and AAM source connection in AEP

3. Create segment in Adobe Target for visitors with high propensity score to purchase

4. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Advertising Cloud

B.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Share AEP data with AAM

4. Use Look-Alike Modeling in AAM to create the segment

5. Share segment with Target and Campaign

C.

1. Onboard CRM data into AEP

2. Create segment in Adobe Target for visitors with high propensity score to purchase

3. Import segment in AEP and combine with web visits, distance from store, and purchase order data attributes

4. Share segment across Adobe Experience Cloud

D.

1. Onboard CRM data into AEP

2. Create Adobe Analytics source connection In AEP

3. Build and deploy a propensity score model in data science workspace

4. Create segment in AEP using the propensity score, web visits, distance from store, and purchase order data attributes

5. Share segment with Adobe Campaign

Question 7

What must be defined for a destination to connect policies with data labels to enable data usage enforcement for that destination?

Options:

A.

Marketing actions

B.

Governance policy

C.

Sensitive data labels

Question 8

A user wants to target customers who have browsed the products.com website in the last 30 days.

The available attributes are: Last_Website_Browse

Last_App_Browse Last_Activity

The available events are:

Website.Browse

App.Browse

Where can the user define time parameters for the segment?

Options:

A.

In the destination schedule Ul

B.

In the attribute "LasLWebsite.Browse" only

C.

In the attribute 'Last.Activity" or the 'App.Browse'' event

D.

In the attribute rLast.Website_Browse" or the event rWebsite_Browse"

Question 9

A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:

Company Existing Profile Data:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7787

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Manager

Data From Web Form Submitted:

• companyEmail: celeste.brown@bluewidgetcompany.com

• fName: Celeste

• IName: Brown-Smith

• officePhone: 555-555-7700

• mobilePhone: 555-555-1212

• companyName: Blue Widget Company

• companyPosition: Director

Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.

Which entry will the export file contain?

Options:

A.

companyEmail, mobilePhone, Iname, (name, companyName, companyPosition, officePhone

celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Director, 555-555-7700 celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company. Manager. 555-555-7787

B.

companyEmail, mobilePhone, Iname, fname, companyName. companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste. Blue Widget Company, Director, 555-555-7700

C.

companyEmail, mobilePhone, Iname, fname, companyName, companyPosition, officePhone celeste.brown@bluewidgetcompany.com, 555-555-1212, Brown-Smith, Celeste, Blue Widget Company, Manager. 555-555-7787

Question 10

A credit union wants to create a segment based on all customers who currently have a home loan with the credit union, pay through auto pay, and have logged in within the last 2 weeks but do not have a credit card issued through the credit union.

Which criteria does the engineer need to create this segment?

Options:

A.

• Customer exists within the client dataset

• Customer has logged in within the last 30 days

• Customer has a home loan with the credit union

• Customer has auto pay set up for paying the home loan

• Customer acquired a credit card in the last 30 days

B.

• Customer exists within the client dataset

• Customer has logged in within the last 30 days

• Customer has a home loan with the credit union

• Customer pays by check for their home loan

• Customer acquired a credit card in the last 30 days

C.

• Customer exists within the client dataset

• Customer has logged in within the last 14 days

• Customer has a home loan with the credit union

• Customer has auto pay set up for paying the home loan

• Customer has not acquired a credit card

D.

• Customer exists within the client dataset

• Customer has logged in within the last 14 days

• Customer has a home loan with the credit union

• Customer pays by check for their home loan

• Customer has not acquired a credit card

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Total 34 questions