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Global Commercial Strategy Questions and Answers

Question 1

Organisations in the private sector often need to make decisions regarding financing, investment and dividends.Discuss factors that affect these decisions.

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Question 2

Discuss the following strategic decisions, explaining the advantages and constraints of each: Market Penetration, Product Development and Market Development.

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Question 3

Discuss 4 stages of the industry and product lifecycle and explain how this can impact upon a company’s business strategy.

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Question 4

XYZ is a toilet paper manufacturer based in the UK. It has 2 large factories employing over 500 staff and a complex supply chain sourcing paper from different forests around the world. XYZ is making some strategic changes to the way it operates including changes to staffing structure and introducing more automation. Discuss 4 causes of resistance to change that staff at XYZ may experience and examine how the CEO of XYZ can successfully manage this resistance to change

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Question 5

Explain 5 reasons why exchange rates can be volatile

Five Reasons Why Exchange Rates Can Be Volatile

Introduction

Exchange rates areconstantly fluctuatingdue to economic, political, and market forces. Volatility in exchange rates affectsglobal trade, procurement costs, and business profitability. Companies engaged ininternational supply chainsorglobal expansionmust understand the factors that drive currency fluctuations to manage risks effectively.

This answer exploresfive key reasonswhy exchange rates experience volatility.

1. Interest Rate Differentials????(Monetary Policy Impact)

Explanation

Central banks setinterest ratesto control inflation and economic growth. Countries withhigher interest ratesattract foreign investment, increasing demand for their currency.

How It Causes Volatility?

Rising interest rates→ Attracts foreign investors →Currency appreciates????

Falling interest rates→ Reduces investment appeal →Currency depreciates????

????Example:When theUS Federal Reserve raises interest rates, theUS dollar strengthensasinvestors move capital to USD-based assets.

????Key Takeaway:Exchange rates fluctuate as investorsadjust capital flowsbased oninterest rate expectations.

2. Inflation Rates????(Purchasing Power Impact)

Explanation

Inflation reduces thevalue of money, leading to lower purchasing power. Countries withhigh inflationtend to see their currencyweaken, while those withlow inflationmaintain a stronger currency.

How It Causes Volatility?

High inflation→ Reduces confidence in currency →Depreciation????

Low inflation→ Increases currency stability →Appreciation????

????Example:TheTurkish Lirahas depreciated significantly due tohigh inflation rates, making imports expensive.

????Key Takeaway:Inflation affects thereal value of money, influencingexchange rate stability.

3. Speculation and Market Sentiment????(Investor Behavior Impact)

Explanation

Foreign exchange markets (Forex) are driven byinvestor speculation. Traders buy and sell currencies based onmarket trends, geopolitical risks, and economic forecasts.

How It Causes Volatility?

If investorsexpect a currency to strengthen, they buy more →Increases demand and value????

If investorslose confidence, they sell off holdings →Causes depreciation????

????Example:In 2016, after theBrexit referendum, speculation about the UK economy caused theBritish pound (GBP) to drop sharply.

????Key Takeaway:Investor behavior and speculationcreate short-term exchange rate volatility.

4. Political Instability & Economic Uncertainty????(Government Policies & Geopolitics)

Explanation

Political uncertainty and economic instabilityweaken investor confidence, leading tocapital flightfrom riskier currencies. Countries withstable governments and strong economiesmaintain more stable exchange rates.

How It Causes Volatility?

Political crises, elections, or policy changes→ Uncertainty →Currency depreciation????

Stable governance and economic reforms→ Confidence →Currency appreciation????

????Example:

Argentina’s peso lost valuedue to economic instability and high debt.

Switzerland’s Swiss Franc (CHF)remains strong due topolitical stabilityand its reputation as a "safe-haven" currency.

????Key Takeaway:Political and economic uncertainty increase exchange rate volatilityby influencing investor confidence.

5. Trade Balances & Current Account Deficits????(Export-Import Impact)

Explanation

Thebalance of trade(exports vs. imports) impacts currency demand. Countries thatexport more than they importexperiencehigher demand for their currency, leading to appreciation. Conversely, nations withlarge trade deficitssee their currencies depreciate.

How It Causes Volatility?

Trade surplus(more exports) → Demand for local currency rises →Appreciation????

Trade deficit(more imports) → Increased need for foreign currency →Depreciation????

????Example:

China’s trade surplusstrengthens theChinese Yuan (CNY).

The US dollar fluctuatesbased on itsimport-export trade balance.

????Key Takeaway:Exchange rates shift asglobal trade patterns change, affecting currency demand.

Conclusion

Exchange rate volatility is driven byeconomic, financial, and political factors:

1️⃣Interest Rates– Higher rates attract investment, strengthening currency.

2️⃣Inflation Rates– High inflation erodes value, weakening currency.

3️⃣Speculation & Market Sentiment– Investor behavior influences short-term fluctuations.

4️⃣Political & Economic Uncertainty– Instability causes capital flight and depreciation.

5️⃣Trade Balances & Deficits– Export-driven economies see appreciation, while import-heavy nations experience depreciation.

Understanding these drivers helps businessesmanage currency riskswhen engaging inglobal procurement, contracts, and financial planning.

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Question 6

Using Porter’s 5 Forces, describe the business environment of a company of your choice

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Question 7

Evaluate the following types of business structures: simple, functional, multi-divisional and matrix, explaining the advantages and disadvantages of each.

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Question 8

XYZ is a high fashion clothing designer and wishes to complete a benchmarking exercise. Discuss priority dimensions to be measured in the benchmarking exercise and propose a strategy for completing the exercise

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Question 9

XYZ is a manufacturing company based in the UK. It has a large complex supply chain and imports raw materials from Argentina and South Africa. It sells completed products internationally via their website. Evaluate the role of licencing and taxation on XYZ’s operations.

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Question 10

Discuss 5 tasks of strategic management

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Question 11

Compare and contrast an aggressive and conservative approach to business funding.

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Question 12

Discuss how XYZ, a global beverage manufacturing organisation, could use the Boston Consultancy Group Framework to impact upon strategic decision making

Introduction

TheBoston Consulting Group (BCG) Matrixis a strategic tool used by organizations to analyze their product portfolio and allocate resources effectively. It classifies products intofour categoriesStars, Cash Cows, Question Marks, and Dogs—based onmarket growth rateandmarket share.

As aglobal beverage manufacturing organization, XYZ can use theBCG Matrixto evaluate its product range, identify growth opportunities, and make informed strategic decisions.

1. Explanation of the BCG Matrix

TheBCG Matrixis divided into four quadrants:

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Example for XYZ:

Star:A fast-growingenergy drinkbrand in emerging markets.

Cash Cow:A flagshipcola productwith stable market demand.

Question Mark:A newfunctional health drinkwith uncertain market acceptance.

Dog:An underperformingdiet soda variantwith declining sales.

2. How XYZ Can Use the BCG Matrix for Strategic Decision-Making

XYZ can use the BCG Matrix to makeresource allocation and investment decisionsbased on product performance.

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3. Advantages of Using the BCG Matrix for XYZ

Resource Allocation– Helps prioritize investment in high-growth products.

Strategic Focus– Identifies which products to grow, maintain, or phase out.

Market Adaptation– Helps XYZ adjust its beverage portfolio based on changing consumer trends.

????Example:IfXYZ’s energy drink(a Star) is experiencing high growth, more marketing and production investment may be justified.

4. Limitations of the BCG Matrix

Ignores Market Competition– A product may have a high market share, but competition could still impact profitability.

Simplistic Assumptions– Not all products neatly fit into one category; market dynamics are complex.

Focuses on Growth and Share Only– It does not consider external factors likeprofit margins, customer loyalty, or brand strength.

????Example:AQuestion Mark productmight have potential, but if consumer preferences shift, it may never become a Star.

5. Application of the BCG Matrix in the Beverage Industry

XYZ can apply theBCG Matrixby reviewing itsentire product portfolioacross different geographic markets.

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Conclusion

TheBCG Matrixis a valuable strategic tool for XYZ to analyze itsproduct portfolio, prioritize investments, and make informedmarket-based decisions. However, it should be used alongside otherstrategic models(e.g.,PESTLE, VRIO) to ensure acomprehensive business strategy.

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