Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers
Where is value suggestion for attributes in segmentation enabled when creating the DMO?
Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)
but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.
What should a consultant use to address this use case in Data Cloud?
A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
How does Data Cloud ensure data privacy and security?
Cumulus Financial is currently using Data Cloud and ingesting transactional data from its
backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the
company created a formula field in Data Cloud to create a custom classification. It now needs to
update this formula to account for more classifications.
What should the consultant keep in mind with regard to formula field updates when using the S3
Connector?
Which two requirements must be met for a calculated insight to appear in the
segmentation canvas?
Choose 2 answers
A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.
1. Propensity to purchase
2. Has active membership
3. Work email address
Which data types should the consultant use when ingesting this data?
A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?
Choose 2 answers
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?
A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object
stores the email address a Contact that they want to use for activation.
To which data entity is mapped?
Cumulus Financial uses Data Cloud to segment banking customers and activate them for
direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who
have been in the segment within the last 2 years.
Which Data Cloud component allows for this?
What does it mean to build a trust-based, first-party data asset?
Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation.
What happens if the optimal container path for this use case is not selected?
Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud
and bring two years of transactional history into Data Cloud.
What should NTO use to achieve this?
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the
calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which two features should a consultant consider for this use case?
Choose 2 answers
A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers
Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain
personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
For activation membership, which object should the consultant choose?
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?
A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the
individual.
Which statement explains why these attributes are not available?
Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the
frequency at which segments are published, while retaining the same segments in place today.
Which action should a consultant take to alleviate this issue?
A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.
What should the consultant do to fix this error?
Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3
bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.
Which statement is true in this situation?
To import campaign members into a campaign in Salesforce CRM, a user wants to export
the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in
the name.
What are two ways to achieve this outcome?
Choose 2 answers
What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?
What does the Source Sequence reconciliation rule do in identity resolution?
Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO)
that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.
What is the cause of this issue?
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage
Bucket.
Which authentication type should the consultant recommend to connect to the S3 bucket from Data
Cloud?
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
A company wants to test its marketing campaigns with different target populations.
What should the consultant adjust in the Segment Canvas interface to get different populations?
How does Data Cloud handle an individual's Right to be Forgotten?
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?