Salesforce Certified Data Cloud Consultant (SP24) Questions and Answers
Which consideration related to the way Data Cloud ingests CRM data is true?
What does the Ignore Empty Value option do in identity resolution?
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers
Cumulus Financial created a segment called High Investment Balance Customers. This is a
foundational segment that includes several segmentation criteria the marketing team should
consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency
when creating future, more refined segments?
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains
a point balance for accrued hotel points and airline points within the same record. The client wants
to split these point systems into two separate records for better tracking and processing.
What should a consultant recommend in this scenario?
Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.
What should the consultant do to accomplish this?
Which two steps should a consultant take if a successfully configured Amazon S3 data
stream fails to refresh with a "NO FILE FOUND" error message?
Choose 2 answers
The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.
Which statement addresses the cause of this issue?
A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the
proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?
A retail customer wants to bring customer data from different sources
and wants to take advantage of identity resolution so that it can be
used in segmentation.
On which entity should this be segmented for activation membership?
A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?
A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain
personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?
Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to
maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the
scheduled activations?
A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs.
What should they do to increase their consolidation rate?
A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.
What is the impact of this action on future mappings?
Which statement about Data Cloud's Web and Mobile Application Connector is true?
Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3
bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.
Which two options should a consultant configure when ingesting this data stream?
Choose 2 answers
A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.
What should the consultant recommend to filter the segments by to accomplish this?
Cumulus Financial created a segment called Multiple Investments that contains individuals
who have invested in two or more mutual funds.
The company plans to send an email to this segment regarding a new mutual fund offering, and
wants to personalize the email content with information about each customer's current mutual fund
investments.
How should the Data Cloud consultant configure this activation?
A user Is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
What is the role of artificial intelligence (AI) in Data Cloud?
A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers
Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?
Cloud Kicks plans to do a full deletion of one of its existing data streams and its underlying data lake object (DLO).
What should the consultant consider before deleting the data stream?
Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind.
Which two use cases are considered a good fit for Data Cloud?
Choose 2 answers
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
How does Data Cloud ensure data privacy and security?
Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers
What is the primary purpose of Data Cloud?
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.
What should the consultant do to fix this error?
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
What should an organization use to stream inventory levels from an inventory management
system into Data Cloud in a fast and scalable, near-real-time way?
A consultant wants to make sure address details from customer orders are selected as best to save to the unified profile.
What should the consultant do to achieve this?
Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,
monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores
that it activates to a Marketing Cloud activation target.
Which two actions are required when configuring the activation?
Choose 2 answers
A consultant wants to ensure that every segment managed by multiple brand teams
adheres to the same set of exclusion criteria, that are updated on a monthly basis.
What is the most efficient option to allow for this capability?
What should a user do to pause a segment activation with the intent of using that segment
again?