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Salesforce Data-Cloud-Consultant Dumps

Salesforce Certified Data Cloud Consultant (WI25) Questions and Answers

Question 1

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

Options:

A.

Data Mapping

B.

Data Transformation

C.

Segment Setup

D.

Data Stream Setup

Question 2

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV)

but also create breakdowns of the revenue sourced by website, mobile app, and retail channels.

What should a consultant use to address this use case in Data Cloud?

Options:

A.

Flow Orchestration

B.

Nested segments

C.

Metrics on metrics

D.

Streaming data transform

Question 3

A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.

Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.

Which identity resolution strategy should the consultant put in place?

Options:

A.

Configure a single match rule with a single connected contact point based on address.

B.

Use multiple contact points without individual attributes in the match rules.

C.

Use a more restrictive design approach to ensure the match rules perform as desired.

D.

Configure a single match rule based on a custom identifier.

Question 4

How does Data Cloud ensure data privacy and security?

Options:

A.

By encrypting data at rest and in transit

B.

By enforcing and controlling consent references

C.

By securely storing data in an offsite server

D.

BY limiting data access to authorized admins

Question 5

Cumulus Financial is currently using Data Cloud and ingesting transactional data from its

backend system via an S3 Connector in upsert mode. During the initial setup six months ago, the

company created a formula field in Data Cloud to create a custom classification. It now needs to

update this formula to account for more classifications.

What should the consultant keep in mind with regard to formula field updates when using the S3

Connector?

Options:

A.

Data Cloud will initiate a full refresh of data from $3 and will update the formula on all records.

B.

Data Cloud will only update the formula on a go-forward basis for new records.

C.

Data Cloud does not support formula field updates for data streams of type upsert.

D.

Data Cloud will update the formula for all records at the next incremental upsert refresh.

Question 6

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

Options:

A.

The metrics of the calculated insights must only contain numeric values.

B.

The primary key of the segmented table must be a metric in the calculated insight.

C.

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.

The primary key of the segmented table must be a dimension in the calculated insight.

Question 7

A consultant wants to ensure that every segment managed by multiple brand teams

adheres to the same set of exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this capability?

Options:

A.

Create, publish, and deploy a data kit.

B.

Create a reusable container block with common criteria.

C.

Create a nested segment.

D.

Create a segment and copy it for each brand.

Question 8

Northern Trail Outfitters has the following customer data to ingest into Data Cloud and use for segmentation.

1. Propensity to purchase

2. Has active membership

3. Work email address

Which data types should the consultant use when ingesting this data?

Options:

A.

Number, Text, URL

B.

Percent, Boolean, Email

C.

Number, Boolean, Text

D.

Percent, Number, Email

Question 9

A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?

Choose 2 answers

Options:

A.

Identity Resolution

B.

Data Actions

C.

Data Explorer

D.

Query API

Question 10

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency,

monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores

that it activates to a Marketing Cloud activation target.

Which two actions are required when configuring the activation?

Choose 2 answers

Options:

A.

Add additional attributes.

B.

Choose a segment.

C.

Select contact points.

D.

Add the calculated insight in the activation.

Question 11

Cumulus Financial created a segment called High Investment Balance Customers. This is a

foundational segment that includes several segmentation criteria the marketing team should

consistently use.

Which feature should the consultant suggest the marketing team use to ensure this consistency

when creating future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Create a High Investment Balance calculated insight.

C.

Package High Investment Balance Customers in a data kit.

D.

Create new segments by cloning High Investment Balance Customers.

Question 12

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.

Contact

B.

Contact Point_Email

C.

Custom customer Email__c object

D.

Individual

Question 13

Cumulus Financial uses Data Cloud to segment banking customers and activate them for

direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who

have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Options:

A.

Segment exclusion

B.

Nested segments

C.

Segment membership data model object

D.

Calculated insights

Question 14

What does it mean to build a trust-based, first-party data asset?

Options:

A.

To provide transparency and security for data gathered from individuals who provide consent

for its use and receive value in exchange

B.

To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance

regulations

C.

To ensure opt-in consents are collected for all email marketing as required by law

D.

To obtain competitive data from reliable sources through interviews, surveys, and polls

Question 15

Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation.

What happens if the optimal container path for this use case is not selected?

Options:

A.

Alternate container paths will be suggested before the segment is published.

B.

The resulting segment may be smaller or larger than expected.

C.

Data Cloud segmentation will automatically select the optimal container path.

D.

The resulting segment will not be generated.

Question 16

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud

and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

Options:

A.

B2C Commerce Starter Bundles

B.

Direct Sales Order entity ingestion

C.

Direct Sales Product entity ingestion

D.

B2C Commerce Starter Bundles plus a custom extract

Question 17

What should an organization use to stream inventory levels from an inventory management

system into Data Cloud in a fast and scalable, near-real-time way?

Options:

A.

Cloud Storage Connector

B.

Commerce Cloud Connector

C.

Ingestion API

D.

Marketing Cloud Personalization Connector

Question 18

A consultant is setting up a data stream with transactional data,

Which field type should the consultant choose to ensure that leading

zeros in the purchase order number are preserved?

Options:

A.

Text

B.

Number

C.

Decimal

D.

Serial

Question 19

Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the

calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.

What can be included as an attribute in activation?

Options:

A.

"high net worth" (filter)

B.

"branch" (dimension) and "banking metric)

C.

"banking value" (metric)

D.

"branch" (dimension)

Question 20

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.

The related engagement events occurred within the last 90 days.

B.

The activations are referencing segments that segment on profile data rather than engagement data.

C.

The correct path is selected for the related attributes.

D.

The activated profiles have a Unified Contact Point.

Question 21

Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.

Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?

Options:

A.

CONCAT

B.

COMBIN

C.

COALE

D.

CAST

Question 22

Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.

Which two features should a consultant consider for this use case?

Choose 2 answers

Options:

A.

Data Action

B.

Profile API

C.

Lightning Web Components

D.

Query APL

Question 23

A consultant needs to package Data Cloud components from one

organization to another.

Which two Data Cloud components should the consultant include in a

data kit to achieve this goal?

Choose 2 answers

Options:

A.

Data model objects

B.

Segments

C.

Calculated insights

D.

Identity resolution rulesets

Question 24

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Options:

A.

Batch transform

B.

Calculated insight

C.

Streaming insight

D.

Formula fields

Question 25

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

Options:

A.

Is Today

B.

Is Birthday

C.

Is Between

D.

Is Anniversary Of

Question 26

A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain

personally identifying information (PII).

Which matching rule criteria should a consultant recommend for the most accurate matching results?

Options:

A.

Party Identification on Patient ID

B.

Exact Last Name and Emil

C.

Email Address and Phone

D.

Fuzzy First Name, Exact Last Name, and Email

Question 27

A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.

For activation membership, which object should the consultant choose?

Options:

A.

Data Model Object

B.

Data Activation Object

C.

Data Segmentation Object

D.

Data Lake Object

Question 28

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.

Several segments and activations depend upon calculated insights from the updated data in order to

maintain accuracy in the customer's scheduled campaign messages.

What should the consultant do to ensure the ecommerce data is ready for use for each of the

scheduled activations?

Options:

A.

Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights

and segments before the activations are scheduled to run.

B.

Set a refresh schedule for the calculated insights to occur every hour.

C.

Ensure the activations are set to Incremental Activation and automatically publish every hour.

D.

Ensure the segments are set to Rapid Publish and set to refresh every hour.

Question 29

A user has built a segment in Data Cloud and is in the process of creating an activation. When selecting related attributes, they cannot find a specific set of attributes they know to be related to the

individual.

Which statement explains why these attributes are not available?

Options:

A.

The segment is not segmenting on profile data.

B.

The attributes are being used in another activation.

C.

The desired attributes reside on different related paths.

D.

Activations can only include 1-to-1 attributes.

Question 30

Cumulus Financial is experiencing delays in publishing multiple segments simultaneously. The company wants to avoid reducing the

frequency at which segments are published, while retaining the same segments in place today.

Which action should a consultant take to alleviate this issue?

Options:

A.

Enable rapid segment publishing to all to segment to reduce generation time.

B.

Reduce the number of segments being published.

C.

Increase the Data Cloud segmentation concurrency limit.

D.

Adjust the publish schedule start time of each segment to prevent overlapping processes.

Question 31

A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.

What should the consultant do to fix this error?

Options:

A.

Map additional fields to the Contact Point Address DMO.

B.

Make sure that the total account records are high enough for Identity resolution.

C.

Change the cardinality to many-to-one to accommodate multiple contacts per account.

D.

Map Account to Contact Point Email and Contact Point Phone also.

Question 32

Which two steps should a consultant take if a successfully configured Amazon S3 data

stream fails to refresh with a "NO FILE FOUND" error message?

Choose 2 answers

Options:

A.

Check if correct permissions are configured for the Data Cloud user.

B.

Check if the Amazon S3 data source is enabled in Data Cloud Setup.

C.

Check If the file exists in the specified bucket location.

D.

Check if correct permissions are configured for the S3 user.

Question 33

Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.

What are two of the available datasets in Marketing Cloud Starter Data Bundles?

Choose 2 answers

Options:

A.

Personalization

B.

MobileConnect

C.

Loyalty Management

D.

MobilePush

Question 34

Every day, Northern Trail Outfitters uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3

bucket, and files older than seven days are automatically deleted. Each file contains a timestamp in a standardized naming convention.

Which two options should a consultant configure when ingesting this data stream?

Choose 2 answers

Options:

A.

Ensure that deletion of old files is enabled.

B.

Ensure the refresh mode is set to "Upsert".

C.

Ensure the filename contains a wildcard to a accommodate the timestamp.

D.

Ensure the refresh mode is set to "Full Refresh.’’

Question 35

A consultant at Northern Trail Outfitters is attempting to ingest a field from the Contact object in Salesforce CRM that contains both yyyy-mm-dd and yyyy-mm-dd hh:mm:ss values. The target field is set to Date datatype.

Which statement is true in this situation?

Options:

A.

The target field will throw an error and store null values.

B.

The target field will be able to hold both types of values.

C.

The target field will only hold the time part and ignore the date part.

D.

The target field will only hold the date part and ignore the time part.

Question 36

To import campaign members into a campaign in Salesforce CRM, a user wants to export

the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in

the name.

What are two ways to achieve this outcome?

Choose 2 answers

Options:

A.

Include campaign identifier in the activation name.

B.

Hard code the campaign identifier as a new attribute in the campaign activation.

C.

Include campaign identifier in the filename specification.

D.

Include campaign identifier in the segment name.

Question 37

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

Options:

A.

Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B.

Cities only containing 'San Jose' or 'san jose’

C.

Cities only containing 'San Jose' or 'San Jose'

D.

Cities only containing 'San José’ or 'san josé'

Question 38

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.

Includes data from sources where the data is most frequently occurring

B.

Identifies which individual records should be merged into a unified profile by setting a priority for

specific data sources

C.

Identifies which data sources should be used in the process of reconcillation by prioritizing the

most recently updated data source

D.

Sets the priority of specific data sources when building attributes in a unified profile, such as a

first or last name

Question 39

Which two dependencies need to be removed prior to disconnecting a data source?

Choose 2 answers

Options:

A.

Activation target

B.

Segment

C.

Activation

D.

Data stream

Question 40

A Data Cloud consultant recently added a new data source and mapped some of the data to a new custom data model object (DMO)

that they want to use for creating segments. However, they cannot view the newly created DMO when trying to create a new segment.

What is the cause of this issue?

Options:

A.

Data has not yes been ingested into the DMO.

B.

The new DMO is not of category Profile.

C.

The new DMO does not have a relationship to the individual DMO

D.

Segmentation is only supported for the Individual and Unified Individual DMOs.

Question 41

A customer needs to integrate in real time with Salesforce CRM.

Which feature accomplishes this requirement?

Options:

A.

Streaming transforms

B.

Data model triggers

C.

Sales and Service bundle

D.

Data actions and Lightning web components

Question 42

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

Options:

A.

In Data Cloud settings

B.

On the individual data profile in Data Cloud

C.

In Marketing Cloud settings

D.

through Consent API

Question 43

A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting. Another team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment and activation schedule areas?

Options:

A.

The team member in the Pacific time zone.

B.

The team member in the Eastern time zone.

C.

Neither team member; Data Cloud shows all schedules in GMT.

D.

Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user

Question 44

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage

Bucket.

Which authentication type should the consultant recommend to connect to the S3 bucket from Data

Cloud?

Options:

A.

Use an S3 Private Key Certificate.

B.

Use an S3 Encrypted Username and Password.

C.

Use a JWT Token generated on S3.

D.

Use an S3 Access Key and Secret Key.

Question 45

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.

What should the consultant highlight to address this company's business challenge?

Options:

A.

Data Bundles

B.

Calculated Insights

C.

Identity Resolution

D.

Identity Resolution

Question 46

A company wants to test its marketing campaigns with different target populations.

What should the consultant adjust in the Segment Canvas interface to get different populations?

Options:

A.

Direct attributes, related attributes, and population filters

B.

Segmentation filters, direct attributions, and data sources

C.

Direct attributes and related attributes

D.

Population filters and direct attributes

Question 47

How does Data Cloud handle an individual's Right to be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual record and its Unified Individual Link record.

C.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object.

D.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual.

Question 48

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options:

A.

Individual

B.

Engagement

C.

Sales Order

D.

Profile

Question 49

A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.

Which two features should the consultant recommend to best address this requirement?

Choose 2 answers

Options:

A.

Profile Explorer

B.

Calculated insight

C.

Dashboard

D.

Report

Question 50

A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.

Which action is essential to effectively begin the Data Cloud lifecycle?

Options:

A.

Identify use cases and the required data sources and data quality.

B.

Analyze and partition the data into data spaces.

C.

Migrate the existing data into the Customer 360 Data Model.

D.

Use calculated insights determine the benefits of Data Cloud for this company.

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