Salesforce Marketing-Cloud-Account-Engagement-Consultant Dumps

Marketing Cloud Account Engagement Growth

Marketing Cloud Account Engagement Plus

Marketing Cloud Account Engagement Professional

Marketing Cloud Account Engagement Advanced

Marketing Cloud Account Engagement Ultimate

Marketing Cloud Account Engagement Standard

Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria :: Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.

Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry :: Software, action :: add to Salesforce Campaign

Click Through rate

Email Complain Rate

HTML Open Rate

Spam complaints.

True

False

A green check mark next to the domain key policy

A green check mark next to the FBS registration ID

A green check mark next to the Salesforce Connected user

A green check mark next to the domain SPF record

A-Z (25)

A-C (3)

10

A/B (2)

Dynamic list of all prospects who have viewed the landing page > Completion action on the form to

remove prospects from the list upon form submission > User monitors list.

Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have

viewed landing page > User exports both lists and compares.

Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

True

False

You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM

You can create and sync a custom object from any object in Salesforce

You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors

You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time

Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the

Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient

list on an engagement program

Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case

prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on

an engagement program

Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement

prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program

Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector

Salesforce Engage is not supported for Salesforce sandbox accounts

Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions

You can download Salesforce Engage App on your desktop or phone (Mac,Windows)

You can use Salesforce Engage with Gmail by downloading an extension

True

False

5 minutes

1 hour

2 minutes

10 minutes

Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

True

False

Identify the currently mailable and unmailable prospects in their current email provider.

How many emails a month were sent from the current email provider

The date LenoxSoft last compared data between the email provider and Salesforce.

When was the last time a prospect was emailed in their current email provider.

Campaign send limits

A link to Salesforce Engage training resources

A link to assign licenses and permission sets

A link to download Engage Alerts for Mac

Use Salesforce's value

Use Marketing Cloud Account Engagement's value

Use the most recently updated record

All of the above

Text

Number

Email

Phone

Email with valid mail server

Email not from ISPs and free email providers

Date

Opportunity

Case

Contract

User

The leads have been reassigned to a user who does not exist in that BU.

The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

YouTube

Wistia

Vimeo

Dailymotion

Facebook

Twitter

Linkedln

Zone

WhatsApp

Instagram

Tumblr

They should ensure their URL structures can handle parameters before verifying the connector.

The connector cannot be linked directly to an MCC account.

The connector will update all of their AdWords ads to include the tracking parameter, including those that were deleted or disabled.

The connector will make copies of their AdWords ads (not including those that were deleted or disabled) and include the tracking parameter in the URL for the new versions.

First Touch Model

Even Attribution Model

Last Touch Model

Salesforce Model

Create an automation rule that adds prospects to static lists to feed new programs after each entry.

Create dynamic content based on the "Repeated Engagement" field for use in the emails sent in the program.

Use rule steps to send prospects down unique paths in the program based on the "Repeated Engagement" field value.

Use the "Repeated Engagement" field to both suppress prospects from the original program and add them to new programs.

B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.

B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.

B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.

The "Analytics View Only Embedded App" permission set license

Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

Geolocation

Lookup Relationship

Date/Time

Time

Text Area (Rich)

Date/Time

Formula

Always 100

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200

Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100

Create a completion action on the "Request a Demo" form with the action to assign to user.

Add a completion action on the form to notify Admin, who manually assigns the prospect.

Export the form submission report and import, assigning to the correct user upon import.

Run an automation rule to assign based on the "Request a Demo" submission and State field.

Add engagement history lightning component to lead & contact page layouts.

Add emails to campaign start displaying engagement history metrics on campaigns.

Add engagement history activity related lists to lead & contact page layouts.

Add engagement history metrics related lists to campaign page layouts.

Select the dropdown filter "Closed Date" and "Last Month" to view all Accounts closed in the last month.

Filter the dashboard by the highest sales activity in the Sales Activities by Accounts chart.

Select the "Accounts" filter that allows filtering by accounts created within the last month.

Select the win percentage in the Revenue Win Percentage donut chart so the Accounts will be faceted by won deals.

Add contacts to the program's Campaign as campaign members.

Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.

Use the Add to List completion action on forms.

Use the Add to Nurture action on page layouts.

True

False

Connected Campaigns and Campaign Influence

Salesforce User Sync and Campaign Influence

Connected Campaigns and Engagement Studio

Campaign Influence and Marketing Data Sharing

Configure Users > Send daily visitor activity emails by state

Configure Users > Send daily prospect activity emails by owner

Configure Users > Send Salesforce Engage report emails by team

Configure Users > Send starred prospect activity alerts by owner

User email address

Marketing Cloud Account Engagement user ID

Salesforce username

CRM ID

Use individual email test

Use multivariate test & Review email preview

Use rendering test and send to Test List

Use A/B test

Dynamic list

Completion action

Automation rule

Segmentation rule

The landing page on a browser with the cookies cleared was not tested.

The same layout template on both the form and the landing page was not used.

The %%content%% variable tag in the layout template code was missing.

The form HTML embed code in the layout template code was not used.

Create a new automation rule.

Create a new segmentation rule.

Add a completion action to the form the prospects completed to register for the webinar.

Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.

Add to Salesforce campaign

Assign prospect to queue

Assign prospect via Salesforce active assignment rule

Create a Salesforce event

Delete a Salesforce task

Create a website form that integrates with a Marketing Cloud Account Engagement form handler, details are submitted to the community site using Marketing Cloud Account Engagement API.

Create a website form that submits the details to the community site and integrate it with a Marketing Cloud Account Engagement form handler.

Create a Marketing Cloud Account Engagement form and via an automation rule submit the details to the community site.

Create a Marketing Cloud Account Engagement form and via completion actions submit the details to the community site.

True

False

By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.

By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.

By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.

By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.

Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

True

False

Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the

North American BUs.

Multiple tracker domains within each BU that are country specific. Apply country relative tracker

domains to assets delivered in each country.

A tracker domain that is not specific to any given region or country and apply it to the assets used

in both the European and North American BUs.

A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

Create a custom layout template in Marketing Cloud Account Engagement that contains form elements. Create a landing page using that template.

Create a landing page using the enhanced landing page experience. Use the Marketing Cloud Account Engagement Form component to add a Marketing Cloud Account Engagement form to track submissions.

Create a landing page using the enhanced landing page experience. Use the HTML component to iframe in a Marketing Cloud Account Engagement form to track submissions.

Create both a landing page and form using the enhanced landing page experience.

Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Filter existing prospect records to see which custom fields have the most data.

Review existing forms and landing pages to understand what data needs to be collected.

Ask their accounting team to review and select the five most helpful fields.

Pull a report of the data they intend to use for segmentation purposes.

IP allowlist

Tracker domain

Custom redirects

Page actions

Automatically remove prospects from the program when an email reply trigger is met.

Increase the wait time on the Email send action steps.

Set the Engagement Studio program to repeat every 10 days.

A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.

Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.

Refine scoring and grading models to only give the Sales team the most qualified leads.

Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Assign prospects to an existing user

Create new custom fields and populate field values

Permanently delete prospects

Undelete matching prospects from the Recycle Bin

Send using the form's completion actions.

Send using an automation rule

Use a dynamic list to use as a recipient list on an email send.

Send using a segmentation rule.

Account-based marketing completely replaces broad-based marketing.

Account-based marketing is only a good fit for certain industries.

Account-based marketing can be implemented in stages.

Account-based marketing personalizes experiences for prospects.

Ensure the Do Not Email field on the prospects is selected.

Add the prospects to a "Bounced Prospects" list for suppression.

Send the prospects an email to see if their email addresses are valid.

Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement.

Repeat Rule

Automation Criteria

Repeat Settings

Loop Settings

Create an automation rule to assign to a lead queue when the qualification criteria is met.

Create a completion action to assign to a group when the prospect reaches a score of 100.

Create an automation rule to assign to a group when the qualification criteria is met.

Create a completion action to assign to a lead queue when a high-value form is submitted.

Marketing Cloud Account Engagement will automatically send underperforming landing page to recycle bin

Marketing Cloud Account Engagement will automatically populate personalized information of each unique prospect.

Marketing Cloud Account Engagement will give you content ideas for each landing page.

Marketing Cloud Account Engagement will determine which version of the landing page generated most conversions

Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.

Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.

Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.

Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Edit the completion action on the form to only add to the list if the email address is valid.

Use the list to send a permission pass email and remove all hard bounces.

Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.

Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.

Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.

Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Make sure the CRM username field on user records are empty.

Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.

Delete and recreate the specific users after enabling user sync.

Twitter

Facebook

CD Linkedln

AddThis

FullContact

50$

100$

It's always free

15$

Import .CSV file containing custom field data into Marketing Cloud Account Engagement.

Manually create and map custom fields in Marketing Cloud Account Engagement.

Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Enable custom field creation via the Salesforce Connector.

Configure users > set up a round robin > have nurture programs assign prospects to the round robin

Configure users > set up a user group > have nurture programs assign prospects to the user group

Configure users > set up a queue > have nurture programs assign prospects to the queue

Configure users > set up a custom role > have nurture programs assign prospects to users with the custom role

Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

Create new content for the paid search ads that direct to the home page.

Place additional navigation on the LenoxSoft home page.

Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Salesforce B2B Integration user must be created.

User sync must be enabled in Marketing Cloud Account Engagement.

The Salesforce connector must be unpaused.

Salesforce fields must be synced to Marketing Cloud Account Engagement fields.

Build automation rules add criteria as Contact as blank add action as notify assigned user

Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user

Build dynamic list add criteria as Contact as blank add action as notify assigned user

Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

CNAME > Salesforce connector > Email Templates > Lists > Engagement program

CNAME > Email Authentication > Email templates > Lists > Engagement program

Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program

If a prospect is removed from a list that a program uses, that prospect stops moving through the program

If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program

If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails

When no new prospects are added to or processed in a program for 30 days, it becomes inactive

When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently

A single rule step can evaluate up to five conditions

When no new prospects are added to or processed in a program for 365 days, it becomes inactive

Marketing Cloud Account Engagement Grade field

Einstein Behavior Score

Einstein Lead Score

Marketing Cloud Account Engagement Score field

Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user

Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user

Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user

Webex

WebinarJam

ReadyTalk

GoToWebinar

Demio

ClickMeeting

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App

Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Create each user in both BUs > Map the same CRM username > Guide those users to find assets by

navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App

Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs