Salesforce Media-Cloud-Consultant Dumps

For creating an Ad Ops persona in a B2B advertising publishing company exploring Salesforce to manage its advertising sales business, the two managed permission sets to add are:

• MediaCloudRuntime: This permission set provides the necessary runtime access within Media Cloud, enabling Ad Ops personnel to execute and manage operational tasks related to advertising sales.
• Media Cloud Base User: This foundational permission set grants access to basic Media Cloud functionalities, allowing Ad Ops personnel to access and interact with the core features of the Advertising Sales Management application.

These permission sets equip the Ad Ops persona with the appropriate level of access and functionality required to perform their role effectively within the Salesforce Media Cloud environment.

References:

• Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
• Salesforce Permission Set documentation: https://help.salesforce.com/articleView?id=sf.perm_sets_overview.htm

The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:

• https://help.salesforce.com/
• https://www.salesforce.com/products/media-cloud/overview/

The out-of-the-box custom object meant to represent sub-deals with their respective details (amount, date, etc.) within Salesforce CPQ isQuoteGroup. This object is used to group related quote lines or products, allowing for the capture and management of specific details and conditions related to subsets of a larger deal. QuoteGroups enable the organization and structuring of complex quotes, facilitating the handling of detailed pricing, discounts, and terms for different parts of a quote.

References:

• Salesforce CPQ documentation:https://help.salesforce.com/
• Salesforce CPQ User Guide: https://www.salesforce.com/products/cpq/resources/

For an administrator looking to monitor real-time information on system performance and security for a Media Cloud application, the best resource istrust.salesforce.com. This site provides comprehensive and up-to-date information on the operational status, performance, security, and scheduled maintenance of Salesforce services. It's an essential tool for administrators to stay informed about the health and stability of their Salesforce environment.

References:

• Salesforce Trust Site:https://trust.salesforce.com/

In Advertising Sales Management, the correct order of execution for the pre-built Industries Order Management orchestration plan components is: Create Order, Create Line Items, Add Creative, Approve Order, Activate Order (B). This sequence ensures that the foundational elements of an order are established first (the order itself and its line items),followed by the association of creative materials, and finally, the approval and activation of the order for execution.References:

• https://help.salesforce.com/articleView?id=industries_advertising_order_management.htm
• https://www.salesforce.com/products/media-cloud/overview/

For creating a Sales Representative persona in a Salesforce environment, particularly for managing advertising sales business, the following three types of permission sets are required:

• Media Cloud Base User: This permission set provides foundational access to Media Cloud functionalities necessary for sales representatives.
• OmniStudioUser: Grants access to OmniStudio tools, enabling sales representatives to utilize these tools for designing and executing customer engagements.
• Rule Engine Runtime: Essential for allowing sales representatives to execute processes and rules defined within the Media Cloud environment, supporting decision-making and sales activities.

These permission sets collectively equip the Sales Representative persona with the necessary access and capabilities to effectively operate within the Media Cloud environment.

References:

• Salesforce Permission Sets documentation:https://help.salesforce.com/
• Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
• Salesforce OmniStudio documentation: https://developer.salesforce.com/docs/atlas.en-us.omnistudio.meta/omnistudio/

For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:

• https://help.salesforce.com/articleView?id=mc_overview.htm
• https://www.salesforce.com/products/media-cloud/overview/

Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.References:

• https://help.salesforce.com/
• https://www.salesforce.com/products/media-cloud/features/

When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process.References:

For a client looking to sell standard digital ad products like digital banners and video inserts using Media Cloud Advertising Sales Management (ASM), the most efficient approach is to configure products using the Product Designer and associate these products with ad space specifications. This approach allows for the detailed definition and customization of ad products, including their dimensions, placement, and other relevant characteristics, directly within the Salesforce environment. Associating these products with specific ad space specifications ensures that they are accurately represented and can be effectively sold and managed within the digital content line of business.

References:

• Salesforce Media Cloud Advertising Sales Management documentation:https://help.salesforce.com/
• Salesforce Product Designer Guide: https://www.salesforce.com/products/media-cloud/overview/

When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:

• JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.
• The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.

References:

• Salesforce Documentation on JSON-based mapping:https://help.salesforce.com/
• Salesforce Developer Guide on JSON and Object Mapping:https://developer.salesforce.com/

When planning to allow for internal users to leverage management features such as "360 view of the customer and sales cycle", "visualizations of key relationships including agencies and contracts", and "digital contract lifecycle management", the consultantshould consider using theAdvertising Sales Management Permission Set License (PSL). This PSL grants access to features and functionalities specific to advertising sales management within Salesforce, enabling users to manage and visualize key information and processes related to ad sales and customer relationships.

References:

• Salesforce Permissions Guide:https://help.salesforce.com/
• Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/

To ensure confidentiality of information among different groups of users in a Media Cloud customer scenario, where business unit A users cannot view quotes of business unit B and vice versa, the relevant sharing and visibility settings to consider areOrganization Wide Defaults, Sharing Rules, and Field Level Security. Organization Wide Defaults set the baseline level of access, Sharing Rules can extend access based on specific criteria, and Field Level Security controls visibility to specific fields within records, ensuring that information is only accessible to the appropriate users or groups.

References:

• Salesforce Security Guide: https://help.salesforce.com/articleView?id=sf.security_data_access.htm
• Salesforce Field Level Security documentation: https://help.salesforce.com/articleView?id=sf.admin_fls.htm&type=5

The Salesforce Media Cloud data model is characterized by a blend of both custom and standard objects. This hybrid structure allows for the flexibility to tailor the platform to specific industry needs while leveraging the robust foundational features of Salesforce. Standard objects provide core CRM functionalities, such as accounts, contacts, and opportunities, which are essential for managing customer relationships and sales processes. Custom objects are added to support unique business requirements specific to the media and publishing industry, such as managing ad inventories, media plans, and ad sales. This combination ensures that Media Cloud can cater to the complex and specialized needs of media and publishing companies.

References:

• Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
• Salesforce Standard and Custom Objects documentation: https://developer.salesforce.com/docs/atlas.en-us.object_reference.meta/object_reference/

To address the challenge of tracking products with low reception, including those dropped from opportunities, the consultant should ensure that the media planning design includes the use of Quotes and a 'Sync to Opportunity' custom button. This setup allows sellers to create and manage multiple versions of media plans as quotes, capturing both selected and deselected products. The 'Sync to Opportunity' functionality facilitates the transfer of the final selected media plan to the opportunity, ensuring that the sales process reflects the most up-to-date proposal while retainingthe history of changes for analysis.References:

When integrating Media Cloud with the Google Ad Management platform and needing to specify the callout URL, a consultant should create a Named Credential (D) in Salesforce. Named Credentials provide a secure way of storing and referencing authentication details and endpoint URLs for external services, thereby simplifying the setup of secure API callouts from Salesforce to external platforms like Google Ad Manager.References:

• https://help.salesforce.com/articleView?id=sf.named_credentials_about.htm
• https://www.salesforce.com/products/media-cloud/overview/

Before starting a manual upgrade to the latest ASM release, a consultant must:

• Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
• Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy: These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.

Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.

References:

• Salesforce Industries Upgrade Guide:https://help.salesforce.com/
• Salesforce Permission Sets and Licenses documentation: https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/users_profiles_permission_sets.htm

When an insertion order is created and submitted in the Media Cloud Advertising Sales Management (ASM), several key actions take place:

• A flow is initiated for asset creation and billing: This step involves initiating processes for creating the necessary ad assets and setting up billing arrangements for the advertiser. It ensures that all creative materials are prepared and billing is set up in accordance with the terms of the insertion order.
• Order is submitted to industries order management: This involves integrating the order into Salesforce's broader industries order management system. This step is crucial for ensuring the order is processed and managed efficiently within the larger ecosystem of Salesforce's industry-specific solutions.

These actions are essential for transitioning from the sales phase to the execution phase of ad campaigns within the Salesforce Media Cloud environment.

References:

• Salesforce Advertising Sales Management documentation:https://help.salesforce.com/
• Salesforce Industries Order Management resources: https://www.salesforce.com/products/industries/order-management/

When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:

For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:

• Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
• Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.

These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.

References:

• Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/
• Salesforce Industries Order Management overview: https://www.salesforce.com/products/industries/order-management/

When integrating Google Ad Manager (GAM) with an existing middleware system, using a named credential with a custom authentication provider is the most secure and minimally invasive approach. This method enables Salesforce to securely manage authentication credentials, reducing the need for custom code and customizations. The use of named credentials and authentication providers streamlines the integration process, ensuring secure and straightforward access to external systems while adhering to best practices for security and maintainability.References:

For integrating with an ad server other than Google Ad Manager (GAM) to create an ad campaign, the consultant should recommend:

• Creating a custom integration procedure to integrate with the ad server: This involves developing a tailored integration solution that communicates directly with the ad server's APIs, ensuring seamless data exchange and functionality specific to the client's needs.
• Creating a custom solution using Apex code: Leveraging Salesforce's powerful programming language, Apex, to build custom logic and integrations that cater specifically to the functionality and workflows required for the ad server integration.

These approaches provide the flexibility and specificity needed to integrate with various ad servers, offering tailored solutions that meet the client's unique requirements.

References:

• Salesforce Developer Guide on Integration and APIs: https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/
• Salesforce Apex Developer Guide: https://developer.salesforce.com/docs/atlas.en-us.apexcode.meta/apexcode/

To represent the relationship between Home and its agency, Agents, in Advertising Sales Management (ASM), the consultant should create two separate accounts: one for Home with a standard or advertiser record type, and another for Agents with an agency record type. This approach allows for the clear delineation of roles between the advertiser (Home) and its agency (Agents), enabling effective management and tracking of the advertising campaigns and interactions between the two entities.References:

To install the Advertising Sales Management (ASM) package, the correct step is touse a release package installation link from the Salesforce Industries Success Community. This involves selecting the Industries applications package that is Generally Available (GA) for installation in the target sandbox environment. This method ensures that the latest and most stable version of the ASM package is installed, adhering to Salesforce's best practices for package installation in sandbox environments for testing and validation before deploying to production.

References:

• Salesforce Industries Success Community: Access through Salesforce Help or Community portals
• Salesforce Package Installation Guide: https://help.salesforce.com/articleView?id=000314281&type=1&mode=1

To audit and determine all the price list changes configured in all streaming packages in Media Cloud, accessing the Product, Price Book, Price Book Entry, and Price List objects would be necessary. These objects collectively store information about the products (streaming packages), their associated price lists, and any changes made to pricing over time. This structured approach allows for detailed reporting and analysis of pricing adjustments, ensuring transparency and accountability in pricing strategies.References:

When integrating Google Ad Manager (GAM) server with Advertising Sales Management (ASM), the set of objects that need to be populated includes the Ad Server, Ad Server Application, and Ad Server User (A). This combination ensures that the GAM server isproperly linked with ASM, allowing for the synchronization of ad server configurations, user permissions, and application-specific settings, facilitating seamless integration and management of advertising operations.References:

• https://help.salesforce.com/
• https://developer.salesforce.com/docs/atlas.en-us.api.meta/api/sforce_api_objects_list.htm