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Salesforce Advanced-Cross-Channel Dumps

Marketing Cloud Advanced Cross Channel Accredited Professional Exam Questions and Answers

Question 1

What are three Einstein Vision classifiers in Social Studio Analyze?

Choose 3 answers

Options:

A.

Food

B.

Logos

C.

Finger prints

D.

Facial Expressions

E.

Scenes

Question 2

What three reasons explain why an SMS message may fail to reach a mobile device?

Options:

A.

The mobile device is powered off

B.

The number used to send the SMS was a landline

C.

The user is out of range of cellular networks

D.

The user is currently on a call.

E.

The mobile device has a low battery.

Question 3

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

Options:

A.

switched off

B.

SMS sent to landline number

C.

mobile is in another call

D.

out of cellular network coverage

E.

Low battery

Question 4

What is true about shared entry event.

Options:

A.

It cannot be modified.

B.

Data extension created by it can be modified.

C.

Yon can use filter for entry audience segregation.

Question 5

How can Distributed Marketing messages be configured to use approval workflows?

Options:

A.

It uses the standard Salesforce Approval Process feature to route content through manual approvals.

B.

Therearecurrently no approval workflows available.

C.

A customer support case needs to be opened to enable the functionality.

D.

All DM sends need to enable the‘’workflow active' settingwithin the message template.

Question 6

What happens when a paused journey is resumed?

Options:

A.

Wait durations are extended by the length of time the journey was paused

B.

Users can choose whether or not to extend Wait durations by the length of time the journey was paused

C.

All contacts who were in Wait steps immediately proceed to the next activity

D.

Wait durations start over for each contact

Question 7

If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series

of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

Options:

A.

Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).

B.

Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App’ link.

C.

Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

D.

Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.

E.

Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities

Question 8

You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

Options:

A.

the inbox message is replaced for all user.

B.

the inbox message is replaced only for users who do not exist:

C.

inbox message Is replaced for users who read the first message.

D.

Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Question 9

Whichis true about SMS Keywords other than HELP or STOP?

Options:

A.

Keywords created at the parent business unit, are available in all the child businessunits

B.

Keywords created in anybusiness unit can be shared to any other business unit

C.

Keywords created at a business unit level, whether parent or child, remain available only to that business unit

D.

Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units

Question 10

Can Social Studio's Sentiment Model be customized? 01m 05s

Options:

A.

No, this is a managed service provided by only by Salesforce.

B.

Yes, after you have loaded your Twitter certification number.

C.

No, the sentiment is driven by Einstein calculations.

D.

Yes, customization options are available in Admin

Question 11

A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?

Options:

A.

The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox

B.

The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not

C.

The new message replaces the first message only for users who no longer exist in the audience

D.

All users receive the new message, but only if they're read the first message

Question 12

On which social channel can users create ad audiences?

Options:

A.

Houzz

B.

Tiktok

C.

Instagram

D.

Twitter (X)

Question 13

How should an administrator update the "Do Not Track attribute" value after it has initially been set?

Options:

A.

Log a support case

B.

Use an API Call

C.

Overwrite a subscriber's DoNotTrack settings with an import

D.

Respond to the email with the subject line 'Begin Tracking’’

Question 14

Which three features are supported in MC Advertising Studio?

Options:

A.

LinkedIn company matching

B.

Tiktok user matching

C.

Myspace user matching

D.

Facebook advanced match

E.

Linkedin user matching

Question 15

What two options are needed when configuring a decision split using Attribute-to-Attribute comparison?

Options:

A.

Non-nullable fields to be used for comparing your Journey Data and Contact Data fields

B.

Nullable fields to be used for comparing your Journey Data and Contact Data fields

C.

An expression builder references Journey Data and Journey Filtered : activities

D.

An expression builder references Journey Data and Contact Data.

Question 16

Which step must be completed before creating audiences with

Advertising Studio in order to send advertisements to Facebook,

Pinterest, Google or LinkedIn platforms?

Options:

A.

First create and setup a business/advertising account with the audience platform

B.

Call the platform hotline to ask for permission to send advertisements.

C.

No steps are required since it is already configured in your Marketing Cloud account.

D.

Have subscribers opt-in.

Question 17

What is true about Inbox message:

Options:

A.

It can open any public url also and not only cloud page

B.

Device owns the message not the contact.

C.

Contact owns the message not the device.

D.

Alert+inbox consume 1 supermessage.

Question 18

Which three types of recommendations are supported by Einstein Web Recommendations?

Choose 3 answers

Options:

A.

Product

B.

Content

C.

Banner

D.

Operating System

E.

Brower

Question 19

28, Whit are the functionalities of ad studio. Select multiple.

Options:

A.

facebook advanced match.

B.

linkedin user match.

C.

Iinkedin Company match.

D.

tiktok user match.Ez

E.

myspace user match.

Question 20

What does Einstein copy Insight take into account, Select 3(arul’s answer a,b,c)

Options:

A.

Frequently used phrases in subject line

B.

spelling and punctuation errors

C.

emotional tone of subject line

D.

engagement data

Question 21

Which two functions does Einstein Copy Selection do for marketing campaigns?

Options:

A.

Send personalized content for each customer when they open email messages

B.

Use aggregate daily engagement metrics to optimize content for the next day

C.

Analyze click results to find out which assets spark the most engagement among customers

D.

Determines how many subscribers will engage with the message.

Question 22

How does social studio unify anonymous and known identities?

Options:

A.

Deterministic matching

B.

social networking

Question 23

What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

Options:

A.

Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.

B.

API runs on an updated messaging platform which improves scale and send speed

C.

Transactional messaging limits the number of API calls a minute.

D.

The software can track each message utilizing the Event Notification service.

E.

MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Question 24

What data is there in mobile connect demographics, select3

Options:

A.

City

B.

Region

C.

Email

D.

First name

E.

channel

Question 25

How often are the Einstein Engagement Scoring models updated?

Options:

A.

Monthly

B.

Hourly

C.

Daily

D.

Weekly

Question 26

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

Options:

A.

Orchestration

B.

Data aggregation

C.

Unified customer profile

Question 27

Which social network(s) support lead capture in Ad Studio?

Options:

A.

Linkedin 2%

B.

Instagram

C.

Facebook

D.

Twitter

E.

Google Adwords

Question 28

What is the fastes way to add a classification to a post?

Options:

A.

Macro

B.

Add classification manually to each post.

C.

Classification cannot be added to a post

Question 29

How frequently does Einstein Engagement Scoring updates to email?

Options:

A.

Email daily

B.

Mobile Weekly

C.

Model Monthly

Question 30

What is prerequisite for email/web recommendations: select 2

Options:

A.

collect tracking code

B.

catalog

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Total 102 questions