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Salesforce Customer-Data-Platform Dumps

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Salesforce Customer Data Platform (CDP) Exam (SU24) Questions and Answers

Question 1

Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect

Options:

A.

Standard Big Objects

B.

Standard Objects

C.

Custom Big Objects

D.

Classic Encrypted Fields

E.

Custom Objects

Question 2

Which data model entity do you map the Name field from Salesforce CRM Contact object?

Options:

A.

Account

B.

Contact

C.

Party Identifier

D.

Individual

Question 3

What programming language is used to configure Calculate Insights?

Options:

A.

Python

B.

SOQL

C.

ANSI SOQL

D.

DCL

Question 4

In addition to Unified Individual Object, what other object does Salesforce CDP automatically create

and manage during the Identity Resolution process?

Options:

A.

Unified Lead Objects

B.

Unified Contact Point Objects

C.

Unified Order Objects

D.

Unified Product Objects

Question 5

How many CRM orgs can be connected to CDP instance?

Options:

A.

5

B.

10

C.

20

D.

No hard limit

Question 6

Where does Data Specialist enable value suggestion on an attribute for segmentation?

Options:

A.

Segment Setup

B.

Data Mapping (accurate)

C.

Data Modeling

D.

Data Stream Setup (it can be also answer. HELP doc )

Question 7

In which two ways can a marketer include campaign name from an external system into the

segment?

Options:

A.

Include campaign code in segment name

B.

Include campaign code in activation name

C.

Include campaign code in activation description

D.

Include campaign code in filename specification

Question 8

What is the result of a segment using two separate containers linked by an AND SalesOrder.Purchaseditem Is Equal To ‘red’ AND Salesorder.PurchasedItem Is Equal To ‘shoes?

Options:

A.

Customers who purchased any red product and also purchased shoes of any color

B.

Customers who purchased “red shoes”, or any ‘red’ item, or any ‘shoes’ item in the purchase

C.

Customer who purchased “red shoes” as a single product on the purchase

D.

Customers who purchased only ‘red shoes’ items on the purchase

Question 9

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

Options:

A.

CDP does not merge source records but instead creates a unified records that links all source records

B.

The unified individual ID is refreshed after each resolution and it can change over a period of time.

C.

CDP only lets you create one identity resolution ruleset

D.

Fuzzy value used to match source profiles are stored in unified profile

Question 10

What are two benefits Customer Data Platform provides a company in relation to managing customer data?

Options:

A.

Data Stewardship

B.

Unifying data silos

C.

Single source of truth

D.

Data Cleansing

Question 11

Which permission set needs to be added to the salesforce CRM object to be

available in Salesforce CDP

Options:

A.

Salesforce CDP external connector

B.

Salesforce External Integration

C.

Salesforce CDP Salesforce Connector Integration

D.

Salesforce External Connector

Question 12

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

Options:

A.

Individual and all related entities in data model

B.

Individual, all related entities in data model and mapped data streams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

Question 13

Which two dependencies need to be removed prior to disconnecting a data source?

Options:

A.

Activation Target

B.

Data Stream

C.

Segment

D.

Activation

Question 14

Where is value suggestion for attributes in segmentation enabled?

Options:

A.

Data Stream Setup

B.

Data Modeling

C.

Data Mapping

D.

Segment Setup

Question 15

Which two types of data can be ingested from Interaction Studio using the connector?

Options:

A.

Product Catalog

B.

Behavioral Events

C.

User Profile

D.

Segment Membership

Question 16

What can be customized in the Salesforce CDP canonical model?

Options:

A.

Objects, fields, and relationships

B.

Objects

C.

Objects and fields

D.

Fields

Question 17

What three actions execute when identity resolution configuration is deleted´?

Options:

A.

Eliminate dependencies on data models objects

B.

Reset all settings in identity resolution

C.

Delete all custom data model objects

D.

Remove all unified customer data

E.

Remove all source profile data

Question 18

In Salesforce CRM, the customer has a custom ‘Customer_Email__c’ object related to

standard ‘Contact’ object. Which CDP data model object do you map it to?

Options:

A.

Contact

B.

Custom ‘Customer_Email’ object

C.

Contact Point Email

D.

Individual

Question 19

How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)

Options:

A.

Map MobileConnect Starter Data Bundle

B.

Map MobilePush Starter Data Bundle

C.

Map Data view ‘_EnterpriseAttribute’ to CDP

D.

Map Email Studio Starter Data Bundle

Question 20

How many days of historical data is loaded when B2C Commerce Data Stream is created

from the Order Bundle?

Options:

A.

90 days

B.

60 days

C.

30 days

D.

10 days

Question 21

Which archive formats are supported by Salesforce CDP?

Options:

A.

CSV

B.

GZ

C.

TSV

D.

ZIP

Question 22

Records from which object can be retrieved via the Salesforce CDP Query API?

Options:

A.

Segment membership

B.

Segment metadata

C.

Data Stream metadata

D.

(…) data model

Question 23

Which data model type in Salesforce CDP defines interactions with party?

Options:

A.

Sales Order

B.

Transaction

C.

Engagement

D.

Individual

Question 24

Which three Object types are available under Data Explorer?

Options:

A.

Data Source Object

B.

Data Model Object

C.

Segment Objects

D.

Data Extensions

E.

Calculated Insights

Question 25

Which two features can be used to validate the data in the unified profile object? [Answer need confirmation]

Options:

A.

Query API

B.

Data Explorer

C.

Segmentation

D.

Identity Reconciliation

Question 26

What does the source sequence reconciliation rule do in Identity Resolution?

Options:

A.

Source data from disparate systems across the enterprise.

B.

Reconcile data by data that’s most frequent across records.

C.

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

D.

Includes data from sources where the data is alphanumerically sequenced.

Question 27

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

Options:

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

Question 28

A Telecom company’s customer has requested their personal data be deleted Customer data in -------following actions should be performed to submit a data deletion request in CDP?(Choose 1)

Options:

A.

Use consent API to request restriction of processing

B.

Update consent flag in the Marketing Cloud Engagement datastream to submit -----

C.

Update preferences and Consent in all Activation channels

D.

Use Ingestion API to submit restriction of processing

Question 29

Which of the following are characteristics of Formulas? (Choose 2)

Options:

A.

Simple logic on a row-based operation

B.

Ease of use, self-service

C.

Highly reusable content

D.

Attribute updated regularly

Question 30

Consolidation Rate

Options:

A.

1 - (Total Unified Profiles/ DSO profile)

B.

1 - (Total Unified Profiles/ DMO profile)

C.

1 - (Total Unified Profiles/ Data Stream profile)

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