Salesforce Marketing-Cloud-Developer Dumps

When working with a REST API that returns data in JavaScript Object Notation (JSON) and needing to efficiently ingest the data and write it to a data extension, the developer should use theServer-Side JavaScript function ParseJSON. This function parses a JSON string and converts it into a JavaScript object, which can then be manipulated and written to a data extension.

References:

• Salesforce Marketing Cloud Server-Side JavaScript Guide
• SSJS ParseJSON Function

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

To add new customers to a cross-channel welcome campaign when they register on the company website, theJourney Builder API (D)should be used. This API allows you to programmatically inject contacts into a journey, triggering personalized marketing interactions across multiple channels.

References:

• Salesforce Marketing Cloud Journey Builder API
• Cross-Channel Campaign Management

To get a list of subscribers who were sent an email within the past 12 months, you should query the Job and Sent data views. These data views contain detailed information about email sends and can be used to filter subscribers based on the send date.

• SQL Query Example:

SELECTs.SubscriberKeyFROM_Sent sJOIN_Job jONs.JobID=j.JobIDWHEREj.SendDate>=DATEADD(month,-12, GETDATE())

To create contacts in Marketing Cloud via API calls, both the REST API and the specific POST route for contacts can be used:

• POST /contacts/v1/contacts route: This is a specific REST API endpoint designed to create new contacts in Marketing Cloud.
• REST API: The broader REST API provides various endpoints for managing contacts, including creation, updating, and deletion.

To validate that a parent-level data extension can be accessed by a child business unit, the developer should ensure thatthe data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix (A). This setup allows shared data extensions to be accessible across different business units.

References:

• Salesforce Marketing Cloud Shared Data Extensions
• Query Activities with Shared Data Extensions

The Contact Delete feature can be used within an Enterprise 2.0 accountfrom the Parent account (B). This ensures centralized management and compliance with organizational data governance policies.

References:

• Salesforce Marketing Cloud Documentation on Contact Delete
• Enterprise 2.0 Account Management

The AMPscript function that returns the number of rows in a specified data extension isDataExtensionRowCount (B). This function provides the count of rows within a data extension, which can be used to dictate what is displayed on a landing page.

Example usage:

SET @rowCount = DataExtensionRowCount("MyDataExtension")

References:

• Salesforce Marketing Cloud AMPscript Guide: DataExtensionRowCount

In an Enterprise 2.0 account, the Contact Delete feature can only be used from the Parent account. This centralization ensures that contact deletion is managed consistently and in compliance with organizational policies.

References:

• Salesforce Marketing Cloud Contact Builder
• Contact Management in Enterprise 2.0

To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:

SELECTs.SubscriberKeyFROM_Sent sLEFTJOIN_Click cONs.SubscriberKey=c.SubscriberKeyANDs.JobID=c.JobIDWHEREs.JobID='420'ANDc.SubscriberKeyISNULL

This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.

References:

• Salesforce Marketing Cloud Data Views
• SQL Join and Subquery Documentation

To securely pass parameters between CloudPages without exposing them, use theCloudPagesURLfunction within a form action. This method encodes the parameters and securely posts them to the target CloudPage.

• CloudPagesURL: Encodes and includes parameters securely.
• Form Method: Using thepostmethod ensures parameters are sent in the request body, adding another layer of security.

When using Server-Side JavaScript (SSJS) in Salesforce Marketing Cloud, the developer can leverage the following features:

• Wrapping of AMPscript in SSJS code (A)- SSJS can include AMPscript within its code, allowing for dynamic content generation and manipulation.
• Include Try/Catch blocks within the code (D)- SSJS supports the use of Try/Catch blocks to handle errors and exceptions in the script, providing better control over error management.

References:

• Salesforce Marketing Cloud Server-Side JavaScript Guide
• AMPscript and SSJS Integration

To collect a representative sample from a larger data set, the developer should use theNTILE (C)SQL function. The NTILE function is used to distribute rows into a specified number of approximately equal-sized buckets or tiles, which can be useful for sampling purposes.

Example usage:

SELECT*FROM(SELECT*,NTILE(10)OVER(ORDERBYSomeField)ASTileNumberFROMLargeDataSet )ASSampleWHERETileNumber=1

This query divides the dataset into 10 tiles and selects rows from the first tile, effectively providing a sample.

References:

• Salesforce Marketing Cloud SQL Reference
• SQL NTILE Function

To update Contact data stored in a Data Extension using the REST API, the Data Extension must be in anAttribute Group (A). This is necessary because the REST API interacts with Contact data through Attribute Groups, which organize Data Extensions and their relationships within Contact Builder.

References:

• Salesforce Marketing Cloud REST API
• Contact Builder and Attribute Groups

To find all subscribers who made a purchase in the last 30 days, an INNER JOIN should be used to join the Customers data extension with the Orders data extension on theContactKey. This ensures that only subscribers with matching records in both data extensions are retrieved.

• SQL Query Example:

SELECTc.ContactKeyFROMCustomers cINNERJOINOrders oONc.ContactKey=o.ContactKeyWHEREo.PurchaseDate>=DATEADD(day,-30, GETDATE())

After using themessageDefinitionSendsREST API endpoint to send a triggered send email, and receiving a 202 (success) response code, the developer can validate if the email was successfully sent by using themessageDefinitionSend/key:(key)/deliveryRecordsREST endpoint with the GET method. This endpoint provides delivery records and allows verification of the email's delivery status.

References:

• Salesforce Marketing Cloud REST API Reference
• Triggered Send Email Validation

To control the rendering of unique and default content based on the presence of subscriber data in a related data extension, the best practice is to use theRowCountfunction and anIFstatement:

%%[ VAR @rowCount SET @rowCount = RowCount(LookupRows("RelatedDataExtension", "SubscriberKey", _subscriberKey)) IF @rowCount > 0 THEN /* Render unique content */ ELSE /* Render default content */ ENDIF ]%%

This approach checks if there are any rows in the related data extension for the subscriber and conditionally renders the appropriate content.

References:

• AMPscript Guide
• Salesforce Marketing Cloud Documentation

To retrieve tracking data for all sends associated with a specific JobID, including Sends, Opens, Clicks, and Bounces, the developer can use the following activities:

• Tracking Extract Activity (A)- This activity extracts tracking data such as sends, opens, clicks, and bounces into a file, which can then be used for reporting or further processing.
• SQL Query Activity (D)- This activity can query the data views to gather tracking data directly from the Salesforce Marketing Cloud databases. The developer can write SQL queries to select specific tracking information based on the JobID.

References:

• Salesforce Marketing Cloud Tracking Extract Activity
• Salesforce Marketing Cloud Data Views

A developer should request a new tokenonce an hourwhen making multiple API calls in v1. Salesforce Marketing Cloud access tokens are typically valid for one hour, and refreshing them every hour ensures that the API calls are authenticated.

References:

• Salesforce Marketing Cloud API Token Management
• Salesforce Marketing Cloud Authentication

The error message "Cannot Perform 'Post' on objects of type 'SentEvent'" indicates that theSentEventobject is not updatable via the SOAP API. TheSentEventobject is typically read-only and is used for tracking purposes.

• Read-Only Object: TheSentEventobject is used to log events and is not designed to be modified via API calls. This is why attempts to perform POST operations on it will result in an error.

To alternate the background color of rows in an HTML table using AMPscript, theMODfunction can be used to determine if the row number is odd or even.

• MOD Function: TheMODfunction returns the remainder of a division operation. By usingMOD(@numerator, 2), the function returns 1 for odd rows and 0 for even rows, allowing the background color to be set accordingly.

%%[ SET @numerator = 1 FOR @i = 1 TO RowCount(@rows) DO SET @color = IF MOD(@numerator, 2) == 1 THEN 'Red' ELSE 'White' ENDIF SET @numerator = ADD(@numerator, 1) ]%% %%[ NEXT @i ]%%

Data extension functions in AMPscript, such asLookupRows,LookupOrderedRows, andUpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions. These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.

To reference subscriber, system, and sendable Data Extension attributes for content personalization using SSJS, the correct syntax is<ctrl:field name="attributeName" />. This tag allows you to dynamically insert the value of an attribute into the email content.

• Tag: This tag is used to insert the value of an attribute from a Data Extension or subscriber attribute into the content. Thenameattribute of thetag specifies which attribute's value should be used.

%%[ var @firstName set @firstName = AttributeValue("FirstName") ]%% Hello,!

• uk.co.certification.simulator.questionpool.PList@184aa130

The "Overwrite" import operation is used when you want to completely replace the contents of a Data Extension with the contents of the import file. This operation adds new records from the file and removes any records that are not present in the file.

• Overwrite Operation: This will ensure that the Data Extension contains only the records present in the CSV file. Any existing records in the Data Extension that are not in the file will be deleted.

Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.

To retrieve a row of data from a data extension using the SOAP API, the developer should use theDataExtensionObjectAPI Object. This object allows for operations such as retrieving, updating, and inserting rows within a data extension.

References:

• Salesforce Marketing Cloud SOAP API DataExtensionObject
• Salesforce Marketing Cloud SOAP API Reference

When thesubjectLinevariable is declared in multiple locations throughout the email, the value used at the time of deployment will be the last value assigned to the variable. In the provided declarations, the last assignment is:

%%[ SET @subjectLine = 'Enjoy 20% off today' ]%% was declared within the Subject Line

Therefore, the subject line used at the time of deployment will be"Enjoy 20% off today" (C).

References:

• Salesforce Marketing Cloud AMPscript Variable Scope
• AMPscript Guide: Variable Declaration

A developer would use theLookupRowsfunction instead of theLookupAMPscript functionto return a complete rowset from the data extension (A). TheLookupRowsfunction retrieves all rows that match a specified criterion, returning a rowset that can be further processed or iterated over in AMPscript. In contrast, theLookupfunction retrieves only a single field value from the first row that matches the specified criteria.

References:

• Salesforce Marketing Cloud AMPscript Guide
• Salesforce Marketing Cloud AMPscript Functions

When creating relationships in Data Designer, it's essential to link the Contact ID to the Subscriber Key. The Contact ID in Marketing Cloud represents a unique identifier for contacts across various data sources, and linking it to the Subscriber Key ensures accurate data mapping and integration.

TheLookupRowsfunction retrieves rows from a data extension where specified criteria are met. In an Enterprise 2.0 account, the data extension name in shared data extensions should be prefixed with 'Ent.' to indicate it is in the shared space.

• Example:

SET @rows = LookupRows('Ent. Inventory', 'InStock', 'true')

In Salesforce Marketing Cloud, landing pages can use the Core Library and the Platform Library of Server-Side JavaScript (SSJS). The Core Library provides fundamental functions, while the Platform Library provides additional functionality to interact with Marketing Cloud-specific features.

• Core Library: Provides basic SSJS functionality.
• Platform Library: Extends SSJS functionality with additional methods specific to Marketing Cloud.

To handle unexpected errors gracefully in a custom subscription center, wrapping the code in a Server-Side JavaScript (SSJS)Try/Catchblock is recommended.

• Try/Catch Block: Using aTry/Catchblock in SSJS allows the developer to catch and handle exceptions, providing a mechanism to manage errors without disrupting the user experience.

To convert a string payload in JSON format to a JavaScript object on a CloudPage, the developer should use theParseJSON (B)function in Marketing Cloud Server-Side JavaScript (SSJS). This function parses a JSON string and returns a corresponding JavaScript object.

Example:

varjsonString ='{"key1":"value1", "key2":"value2"}';varjsonObject =Platform.Function.ParseJSON(jsonString);

References:

• Salesforce Marketing Cloud SSJS Guide
• SSJS Platform.Function.ParseJSON

To ensure that contacts relate across different channels in Marketing Cloud, you need to link the unique identifier used across channels to the Contact ID in Contact Builder. This involves creating Attribute Groups and establishing the relationships between the unique identifier and the Contact ID.

• Link the Numeric Field Value: By linking the numeric unique identifier to the Contact ID in Attribute Groups, you ensure that each contact is uniquely identified across channels.
• Create Attribute Groups: Attribute Groups in Contact Builder allow you to map the relationships between different data sources and the Contact object, ensuring that the unique identifier is connected correctly for each channel.

To remove line breaks within the Comments field and replace them with a single space, you can use theREPLACEfunction in combination with theCHARfunction. TheCHAR(13)andCHAR(10)functions represent carriage return and line feed characters, respectively.

• REPLACE Function: This function is used to replace occurrences of a specified string with another string.
• CHAR Function: This function returns the character based on the ASCII code provided.

• Example:

SELECTREPLACE(REPLACE(Comments,CHAR(13),' '),CHAR(10),' ')ASCommentsFROMYourDataExtension

When configuring a Send Log Data Extension, it is crucial to follow best practices to ensure efficient tracking and data management.

• Use Data Retention: Implementing data retention policies helps manage the volume of data stored in the send log, improving performance and reducing storage costs.
• Limit Custom Fields: Limiting the number of custom fields to 10 or fewer helps maintain the efficiency and performance of the data extension.

To create a lead capture form on a landing page and create a Lead record in Salesforce, you can use either AMPscript or SSJS. AMPscript can be used for interacting with Salesforce, and SSJS can handle form processing. Alternatively, SSJS can handle the entire process, including creating the Salesforce record.

• AMPscript and SSJS Combination: You can use AMPscript to interact with Salesforce APIs to create records and SSJS for form handling.
• SSJS for Full Functionality: SSJS can handle both the form submission and the interaction with Salesforce to create Lead records.

rectTo(@url)=%%">View Your Information

This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.

References:

• Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
• Salesforce Marketing Cloud Documentation

When a send is initiated directly to a Sendable Data Extension that includes records targeted for deletion, the following behaviors are expected:

• Records still in the suppression phase will be excluded from sends (B)- These records are in the process of being deleted and will not be included in the send.
• Records that have been deleted will be excluded from sends indefinitely (D)- Once records are deleted, they are permanently excluded from future sends.

References:

• Salesforce Marketing Cloud Contact Delete Process
• Contact Suppression and Deletion

To trigger an SMS message to a subscriber using a form published on CloudPages, the developer should use therequestToken and messageContact REST API objects (D). These objects can be used to authenticate and send the SMS message programmatically when the form is submitted.

References:

• Salesforce Marketing Cloud MobileConnect API
• Salesforce Marketing Cloud REST API

When an email is sent to a list where subscribers have no associated Subscriber Key, Marketing Cloud will use the Email Address as the Contact Key by default. This ensures that each subscriber can still be uniquely identified even if they do not have a predefined Subscriber Key.

A Contact can be reintroduced into the system onlyafter the deletion is fully complete. The Contact Delete process in Salesforce Marketing Cloud is designed to ensure that all references and data associated with the contact are thoroughly removed. Reintroducing the contact before the process is fully complete would disrupt this cleanup process and potentially lead to data integrity issues.

References:

• Salesforce Marketing Cloud Documentation on Contact Deletion
• Salesforce Marketing Cloud Contact Builder

The Contact Delete process can be slow for a large number of contacts. To expedite this process, the best approach is to stop the current delete process and delete smaller groups of contacts. This allows the system to handle smaller chunks of data more efficiently.

• Stop Current Process: Stopping the current large delete process helps avoid system overload and potential timeouts.
• Delete in Smaller Groups: By segmenting the contacts into smaller groups and deleting them in batches, the process becomes more manageable and faster.

The Contact Delete process in Marketing Cloud removes contact data from various locations to ensure complete deletion. This includes both sendable data extensions and mobile lists.

• Sendable Data Extensions: The Contact Delete process will remove contact data from sendable data extensions, ensuring that the contact is no longer present in any data used for sending.
• Mobile Lists: Contact data will also be removed from mobile lists, ensuring that the contact is fully deleted across all communication channels.

Before importing a compressed file into Marketing Cloud, a File Transfer activity is required to move and decompress the file. The File Transfer activity allows you to specify the source and destination locations and to decompress the file, making it ready for the import process.

When importing data files to Marketing Cloud, the supported file encryption options are:

• PGP encryption (A)- Pretty Good Privacy (PGP) encryption is supported for securing files.
• AES encryption (D)- Advanced Encryption Standard (AES) encryption is also supported for file security.

References:

• Salesforce Marketing Cloud File Import Activity
• File Transfer and Encryption Options

TheSentdata view contains records of all emails that have been sent, including details such as JobID, EventDate, and other relevant information. To gather the required information about emails deployed in the last seven days, theSentdata view should be used.

• Query Example:

SELECTJobID, EventDate,COUNT(*)asSentCountFROM_SentWHEREEventDate>=DATEADD(day,-7, GETDATE())GROUPBYJobID, EventDate

When preparing data to be used in Contact Builder, the following factors should be taken into consideration:

• Assigning data relationships and primary keys across all channels (A)- This ensures that data is linked properly and can be utilized across different marketing channels.
• Verifying data address marketing needs (B)- Ensuring that the data aligns with the marketing goals and requirements.
• Normalizing data to reduce redundancy (E)- Organizing the data to eliminate duplicate entries and improve efficiency.

References:

• Salesforce Marketing Cloud Documentation on Contact Builder
• Data Preparation Best Practices

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For a weekly promotional send, the marketer can use:

• Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
• Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.

In Marketing Cloud, theContact Keyshould be represented as a Text data type, even if it is a numeric value. This is because using the Text data type avoids issues related to numeric value formatting and allows for greater flexibility in handling the values.

A 401 Unauthorized HTTP status message indicates that the request was not authenticated properly. This error commonly occurs when the access token is missing, invalid, or expired.

• Access Token Issues: The most common cause of a 401 error in REST API requests is related to the access token. The request must include a valid access token in the authorization header.