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Salesforce Marketing-Cloud-Intelligence Dumps

Salesforce Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Question 1

Which three entities and/or functions can be used in an expression when building a calculated dimension?

Options:

A.

The VLOOKUP function

B.

Mapped dimensions

C.

The EXTRACT function

D.

Calculated dimensions

E.

Mapped measurements

Question 2

A client's data consists of three data streams as follows:

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* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Which data stream should be set as a parent?

Options:

A.

Data Stream A

B.

Data Stream C

C.

Any of the data streams can technically be the parent

D.

Data Stream B

Question 3

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed.

Otherwise, return null for the opportunity status.

as

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity key 2

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th -11th.Which option reflects the stage(s) the opportunity key 123AA01 is associated with?

Options:

A.

Interest & Registered

B.

Confirmed interest

C.

interest

D.

Confirmed Interest & Registered

Question 4

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

as

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Generic Entity Key 2

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on January (entire month). What is the number of opportunities in the Interest stage?

Options:

A.

1

B.

3

C.

2

D.

0

Question 5

An implementation engineer has been provided with the below dataset:

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*Note: CPC = Cost per Click

Formula: Cost / Clicks

Which action should an engineer take to successfully integrate CPC?

Options:

A.

Populate the logic within a custom measurement. No need to change Aggregation.

B.

Unmap it, as Datorama will calculate it automatically.

C.

Populate the logic within a custom measurement. Set Aggregation to AVG.

D.

Populate the logic within a custom measurement. Set Aggregation to SUM.

Question 6

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?

Options:

A.

These dimensions are stored at the workspace level

B.

Variable Dimensions hold a Many-to-Many relationship with its main entity

C.

All variables exist in every data set type, hence are considered as overarching dimensions

D.

These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

Question 7

Which three statements describe Overarching Entities? 03m 23s

Options:

A.

Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.

B.

Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.

C.

When needed, these entities can act as a main entity, replacing the original one.

D.

These are mappable dimensions that are present in each and every dataset type

E.

The values of these entities are stored at the workspace level, rather than the data stream level

Question 8

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

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Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?

Options:

A.

Scalability - future data streams that will follow similar logic will be automatically harmonized.

B.

Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model

C.

Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to

D.

Ease of Maintenance - the logic is written and populated in one centralized place

E.

Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.

Question 9

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence’s data model?

Options:

A.

These dimensions are stored at the workspace level

B.

Variable Dimensions hold a Many-to-Many relationship with its main entity

C.

All variables exist in every data set type, hence are considered as overarching dimensions

D.

These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

Question 10

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

as

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

2

B.

1

C.

3

D.

0

Question 11

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

as

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

Options:

A.

1

B.

3

C.

2

D.

0

Question 12

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status

as

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping:

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of opportunities in the Interest stage?

Options:

A.

1

B.

3

C.

2

D.

0

Question 13

A client provides the following three files:

File A:

as

File B:

as

File C:

as

File A was uploaded using the Ads data stream type.

The client would like to create this view (data from Files B & C) in Datorama:

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Which proposed solution would cause a false connection between the two files?

Options:

A.

Custom classification

B.

Data Classification

C.

VLOOKUP in Data Stream B. Vlookup will return “Day” and “Installs”

D.

VLOOKUP in Data Stream C. Vlookup will return "MB Name”

Question 14

What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

Options:

A.

When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.

B.

Pacing - daily rows are being created for every lead and opportunity keys

C.

No mappable measurements - all measurements are calculated

D.

The data is stored at the workspace level.

Question 15

What is the relationship between “Media Buy Key” and “Campaign Key”?

Options:

A.

Many-to-one (one Campaign Key has many Media Buy Keys)

B.

Many-to-many

C.

One-to-many (one Media Buy Key has many Campaign Keys)

D.

One-to-one

Question 16

What are unstable measurements?

Options:

A.

Measurements for which Aggregation Settings are set as ‘Auto’ and Granularity is set as ‘None’.

B.

Measurements that are set with the LIFETIME aggregation function

C.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘None’.

D.

Measurements for which Aggregation Settings are set as ‘Not Auto’ and Granularity is set as ‘Not Empty’.

Question 17

A client would like to integrate the following two sources:

Google Campaign Manager:

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IAS:

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After configuring a Parent-Child relationship between the files, which query should an implementation engineer run in order to QA the setup?

Options:

A.

Media Buy Type, Media Buy Name, Impressions, Analyzed Impressions

B.

Creative Name, Impressions, Analyzed Impressions

C.

Media Buy Name, Impressions

D.

Media Buy Type, Analyzed Impressions

Question 18

A client Ingested the following We into Marketing Cloud Intelligence:

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The mapping of the above file can be seen below:

Date — Day

Media Buy Key — Media Buy Key

Campaign Name — Campaign Name

Campaign Group -. Campaign Custom Attribute 01

Clicks —> Clicks

Media Cost —> Media Cost

Campaign Planned Clicks —> Delivery Custom Metric 01

The client would like to have a "Campaign Planned Clicks" measurement.

This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:

For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).

In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:

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Which two options will yield a false result:

Options:

A.

Option 2

B.

Option 5

C.

Option 3

D.

Option 4

E.

Option 1

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Total 63 questions