Salesforce Certified Pardot Specialist (WI24) Questions and Answers
What could cause standard sync actions from occurring?
What would a hard bounce refer to on an email sending report?
What user role must a Pardot user have in order to verify the Salesforce connector?
Arrange these events in sequence:
What does the gear icon on the prospect list allow you to do?
A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?
A client wants to submit data to Pardot as well as their own database. What do you recommend they use?
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
By default (using business accounts) Pardot creates new records as:
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
You want to track prospects that click on a banner ad. What do you use?
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
•
•
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What is the recommended way for the user to accomplish this?
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
When do prospects sync to your CRM?
LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
Arrange the steps to Access a Prospect Record:
Which two events allow for a prospect’s Pardot campaign to be set? (Choose two answers.)
A user is experiencing errors when trying to save their email.
What three items should they check for in order to successfully save their email draft? Choose 3 answers
What type of fields are not supported by the Pardot sync?
Identify the differences between default and custom roles.
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
What does Pardot set on visitors' browsers to track their activities?
Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?
Which adheres most closely to email sending best practices?
What type of Information do rule step types look for in engagement studio programs?
What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?
LenoxSoft wants to create a Pardot landing page that matches the exact look and feel of their website. Which method would produce the closest results?
The baseline grade will show on the prospect profile at all times.
A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?
Form or Form Handler? I want to use progressive profiling to personalize my form.
You can set up Pardot yourself to sync with Person Accounts.
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
How can an admin find the number of mailable prospects in their database?
What variable tag must be included in an email to allow prospects to manage their email preferences?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?
What is an ideal Click-Through Rate (CTR)?
Form or Form Handler? I need total control over my form's appearance.
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Pardot prospect field? Choose 2 answers
What report allows you to see how successful or active a form has been on your site?
How can you set a prospect's first touch campaign?
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
How do you use an automation rule to opt out prospects?
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
How can you send an automated email to a prospect after they fill out a form?
Which Salesforce custom fields will sync with Pardot?
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?
When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.
How should a user understand how many prospects are currently waiting on a step in an engagement program?
What is a difference between a dynamic list and a static list?
What activities are completion actions available for?
LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
What is the baseline grade assigned to a prospect?
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
A Pardot administrator has pre-existing HTML that they want to use to build their landing page in Pardot. Which asset should be applied during the creation of the Pardot landing page to accomplish that goal?
Can you tie multiple Salesforce accounts to one Pardot account?
What do spam complaints refer to in an email report?
On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
What is tracked by the custom email links generated by Pardot?
LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.
Which Pardot tool should they use?
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
Form or Form Handler? I want to integrate with a third-party system.
What is the process to add a prospect who visits a pricing page to a list?
A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center. The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
What would make the Salesforce connector become unverified?
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
Where on a prospect record would you look to see if a prospect had registered for a webinar?
