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SAP C_C4H225_12 Dumps

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SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation Questions and Answers

Question 1

You want to create a new Lookalike Audience for Facebook in CRM Ads, but a status error message appears saying "Too few contacts”. How is this possible? Note: There are 2 correct Answer: to this question.

Options:

A.

The audience is updated on a daily basis only.

B.

The audience was archived.

C.

The network audience was created but there are not enough contacts.

D.

The network audience was created but the transfer of the contacts failed.

Question 2

Why is the Sales Data API the preferred method for sending sales data to Smart Insight?

Options:

A.

It provides real-time validation of the file.

B.

The columns can be sent in any order.

C.

It provides support for custom columns.

D.

The data is usable more quickly in the UI.

Question 3

Which two of the following Answer: are valid methods to track revenue? Note: There are 2 correct Answer: to this question.

Options:

A.

First Touch > Attribution window 365 days > Touchpoint push open

B.

First Touch > Attribution window 7 days > Touchpoint Web Channel click

C.

Last Touch > Attribution window 9 days > Touchpoint email click

D.

First Touch > Attribution window 366 days > Touchpoint email open

Question 4

Which two mailboxes are the best practice for the Yahoo complaint feedback loop setup? Note: There are 2 correct Answer: to this question.

Options:

A.

complaint@your.senderdomain.com

B.

abuse@your.senderdomain.com

C.

bounces@your.senderdomain.com

D.

postmaster@your.senderdomain.com

Question 5

You want to prevent a specific coffee brand, "GALLO", from being recommended on your website, although it will still be available to purchase. How can you do this?

Options:

A.

Set available to false in product catalog for all products the brand.

B.

Use command (['exclude', 'brand', 'is', 'ALL']) on all pages.

C.

Use command (['include', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee product’s pages.

D.

Use command (['exclude', 'brand', 'is', 'GALLO']) when requesting recommendations on coffee products’ pages.

Question 6

Which of the following are supported functionalities within the SAP Emarsys Customer Engagement plug-in for Shopify? Note: There are 2 correct Answer: to this question.

Options:

A.

Automated triggering of Shopify e-commerce events as external events in SAP Emarsys Customer Engagement

B.

Automated installation of the Web Recommender template in your webshop

C.

Automated installation of the Web Extend data collection scripts on your Shopify themes

D.

Automated creation of Interactions programs for Shopify events

Question 7

You are about to create your monthly email report and you want to see revenue results of two different campaigns next to each other. Where can you create this report?

Options:

A.

Analytics > Trends > Revenue Analytics

B.

Analytics > Trends > Comparison

C.

Analytics > Trends > Revenue

D.

Analytics > Trends > Trend Reporting

Question 8

You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct Answer: to this question.

Options:

A.

Change Profile

B.

Consent Management

C.

General Registration

D.

Newsletter Registration

E.

Product Subscription

Question 9

You want to exclude domains and email addresses that should not be contacted via email at all. Which option do you need from this list?

Options:

A.

Bounce management

B.

Internal blocklist

C.

Frequency cap

D.

Reply management

Question 10

You want to connect your own hosted databases to SAP Emarsys Customer Engagement using Relational Data Service (RDS). Which of the following connection types require a certificate authority (CA)? Note: There are 3 correct Answer: to this question.

Options:

A.

Google BigQuery

B.

Amazon Redshift

C.

Snowflake

D.

PostgreSQL

E.

MySQL

Question 11

Which of the following statements apply when importing product data files into SAP Emarsys Customer Engagement? Note: There are 2 correct Answer: to this question.

Options:

A.

A pipe ( | ) must be used to separate multiple values in category fields.

B.

Redundant white spaces are automatically trimmed unless they are quoted (e.g., 1, 2, 3 is the same as 1,2,3).

C.

Values are not case sensitive, for example, the identifiers Women_Dress_100 and women_dress_100 are treated the same.

D.

Emarsys does not support uploading product data files over a secure connection with password protection, based on your location.

Question 12

Why does it make sense to create link categories under Management > Link Categories? Note: There are 2 correct Answer: to this question.

Options:

A.

You will use the Predict Mail Category widgets in your emails.

B.

You can use the categories for reporting in email analytics.

C.

You can assign every link you add to a category in the email editor later.

D.

You can use the categories you created for segmentation.

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