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SAP C_C4H260_01 Dumps

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Total 89 questions
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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Question 1

A company plans their budget for each brand by country, region, industry, and media types. For this company, the manufacturing industry is not relevant for the Bahamas. Assume that the relevant marketing areas, media types, and custom dimensions have been created. What are some key steps to consider when you are creating the planning model for this company? Note: There are 2 correct answers to this question.

Options:

A.

Assign media types to the lowest level of the planning hierarchy.

B.

Define industries by country using the Dimension Relationships app.

C.

Select relevant standard and custom dimensions and select the option to use media types.

D.

Ensure that markets are defined and their values are maintained in the system.

Question 2

What are the main objects that make up the data model of SAP Marketing Cloud?

Options:

A.

interactions, interactions contacts, Item of interest

B.

Item of interest, interactions, Products and product category

C.

Segmentation Models, Profile, Interactions

D.

interactions, interactions contacts, Products and product category

Question 3

You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.

Options:

A.

Maintain the catalog roles first and then create the business roles.

B.

Assign the relevant business catalogs to the created business roles.

C.

Create two business roles, one for each type of business user.

D.

Create two business catalogs, one for each type of business user.

Question 4

You want to customize e-mail content based on consumers buying behavior in the Web shop. Which settings do you need to change in the Content Studio

Options:

A.

Personalization

B.

Tags

C.

Communication Category

D.

Structure Changeable

Question 5

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.

Choose the relevant data source for the segmentation object and add the desired attribute label.

B.

Change the attribute label in the Manage Your Solution app.

C.

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

D.

Change the attribute label directly in the Segmentation Models app.

Question 6

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Options:

A.

Define a function for accounts and contacts.

B.

Define a team member role for accounts and contacts.

C.

Define different ID origins for accounts and contacts from SAP S/4HANA.

D.

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

Question 7

Which integration scenarios are supported when you set up integration between SAP Marketing Cloud and SAP Cloud for Customer as a standard offering?

Options:

A.

Activities for sales

B.

Sales orders

C.

Call qualification

D.

Tickets

E.

Marketing lead management

Question 8

What application lets you create target groups based on selected attribute values?

Options:

A.

Segmentation Configuration

B.

Predictive Studio

C.

Score Builder

D.

Segmentation Modeling

Question 9

You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies.

Options:

A.

1. Interactions2. Interaction Contacts3. Marketing Subscriptions^ Marketing Permissions5. Products - Product Category

B.

1. Interaction Contacts2. Marketing Permissions3. Interactions^ Products - Product Category5. Marketing Subscriptions

C.

1. Interactions2. Interaction Contacts3. Marketing Subscriptions4. Marketing Permissions5. Products - Product Category

D.

1. Interaction Contacts2. Marketing Permissions3. Marketing Subscriptions4. Products - Product Category5. Interactions

E.

1. Marketing Permissions2. Marketing Subscriptions3. Interaction Contacts4. Products - Product Category5. Interactions

Question 10

From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

Options:

A.

SAP ERP 6.0 or higher

B.

SAP Supplier Relationship Management

C.

SAP Customer Relationship Management

D.

SAP Solution Manager

E.

SAP Cloud for Customer

Question 11

You want to restrict users from accessing customer data based on the customer country. The attributes required are in the interaction contact data source. Where can you add the filter?

Options:

A.

Key mapping of segmentation objects

B.

Segmentation profiles

C.

Segmentation objects and attributes

D.

Data sources

Question 12

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

Options:

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Question 13

A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct answers to this question.

Options:

A.

API_MKT_CONTACT_SRV

B.

API_MKT_INTERACTION_SRV

C.

API_MKT_CMPGN_SUCCESS_IMPORT_SRV

D.

CUAN_BUSINESS_PARTNER_IMPORT_SRV

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